PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
January 15, 2021
Big Agnes Partners with Bluebird Backcountry Ski Area
STEAMBOAT SPRINGS, Colo. (Jan. 15, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, today announced a new partnership with Bluebird Backcountry, the human-powered backcountry ski area located between Kremmling and Steamboat Springs, Colorado. Big Agnes will serve as the Official Insulated Jacket Sponsor of the ski area, providing...
-
January 14, 2021
Kitzuma Cycling Logistics Goes National with Coast-to-Coast Shipping
Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on January 25th with its fully-built, ready-to-ride bike shipping service. After operating a successful pilot program...
-
January 14, 2021
World’s best-selling backcountry ski boots get supercharged in new Fall 21 versions of Maestrale, Gea family from SCARPA
BOULDER, Colo. (Jan. 14, 2021)– SCARPA has led the ski market for a decade by building the world’s best-selling and highest performing backcountry ski boots, the award-winning Maestrale and Gea family. Leadership, however, requires constant evolution and improvement. For Fall 2021, SCARPA unveils the next incarnation of these ground-breaking, versatile...
-
January 14, 2021
OutsidePR Adds Emily Banks to Strengthen Account Teams
SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will contribute leadership to the account teams working with HOKA ONE ONE, Tracksmith, CamelBak and Injinji....
-
January 14, 2021
Headsweats Launches Active Line for Women
BOULDER, Colo. (Jan. 14, 2021) – Headsweats, a leader in high-performance apparel and headwear, is excited to introduce their all-new Active Line, a collection of apparel, headwear and accessories created specifically for women. Designed by active women for active women, the collection combines a blend of comfort and style with a...
-
January 14, 2021
Merrell and Big Brothers Big Sisters Partner to Bring the Power of the Outside to More Youth
TAMPA, FL and ROCKFORD, MI (January 14, 2021)– Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership that will harness the power of being outside and make it more accessible to more youth. Merrell, known for its outdoor and lifestyle footwear and apparel, will be...
-
January 14, 2021
Leslie Jordan, Inc ‘Warms Up’ 2021 with New Fleece-Bottom Gaiters
Portland, OR – Jan. 14 , 2021 - Leslie Jordan Inc, the brand that race directors count on, is adding a NEW Fleece-Bottom Gaiter to their line of face coverings. In 2020 they added reusable branded cloth masks to their product line. For 2021 they are adding fleece to the...
-
January 14, 2021
Fenix Launches Two New Products: The E02R Flashlight and HM65R-T Headlamp
Fenix is excited to announce the launch of two new products. The first is the E02R, a 200 lumen rechargeable EDC flashlight, and the second is a new version of the best selling HM65R headlamp, the HM65R-T. Both lights make great additions to the already strong Fenix Lighting catalog. The...
-
January 14, 2021
Prepare for the next evolution in on-snow helmet safety:
BURLINGTON, Vt. (January 14, 2020) – Anon, the maker of ski and snowboard helmets, goggles, and accessories, today introduces the Winter ’21 helmet line equipped with WaveCel® technology. The Merak WaveCel and the Logan WaveCel helmets are the first snowsports models designed with this new evolution in head protection technology, which...
-
January 14, 2021
Sea to Summit Issues a Voluntarily Recall on Popular Range of Alpha and Sigma Camp Pots
Boulder, CO (January 13, 2020) — Sea to Summit has issued a voluntary recall of the Alpha and Sigma camp pots and will provide a field replacement latch to remedy all affected product. A potential safety hazard has been identified with the second generation of the Alpha and Sigma pot...
