August 7, 2019

Sof Sole Unveils New Packaging; Introduces New Full-Length Plantar Fascia Insole

Durham, N.C. (August 7, 2019) – Sof Sole, the leading insole brand and makers of shoe care accessories, introduces the new Full-Length Plantar Fascia Insole to provide support to the plantar fascia, which connects the heel to the toe and can cause pain if inflamed. Part of Sof Sole’s Support...

August 7, 2019

Star-Studded Field Converges at Sierre-Zinal Race

ZINAL, SWITZERLAND – This Sunday’s fourth Golden Trail World Series race of 2019, the famed Sierre-Zinal race in the Swiss Alps, is loaded with top runners. Traditionally a race that attracts runners from a variety of disciplines due to its “short” and “flat” 31km route (despite gaining 2,200 meters from...

August 6, 2019

Tamarack Ski Resort Partners with Award-Winning Marketing Agency Origin

WHISTLER, B.C. (August 6,  2019) — Donnelly, Idaho four-season destination Tamarack Resort announced today its partnership with award-winning, Whistler, BC-based marketing agency Origin. The Origin team will develop a brand platform and marketing implementation plan to support the new Tamarack owners in their pursuit to realize the dream of Tamarack...

August 6, 2019

Orange Mud expands its warehouse and business to Round Rock, Texas.

Round Rock, TX (August 6th, 2019) – Orange Mud expands its warehouse and business to Round Rock, Texas. Orange Mud’s new headquarters in Round Rock, Texas went live this summer on June 15th. Josh Sprague, Orange Mud’s CEO noted, “We’ve been very fortunate to continue our growth year after year,...

August 6, 2019

The Conservation Alliance Hosts Successful Backyard Collective Event in Portland, Oregon

BEND, Ore. (August 6, 2019)– The Conservation Alliance held its Backyard Collective event in Portland, Oregon on Thursday, August 1. The stewardship project drew 290 volunteers from 13 member companies, three conservation partners and one local non-profit. The volunteers worked on several project areas in support of Forest Park Conservancy,...

August 5, 2019

Adaptive Sports Center Releases Inspirational New Video

CRESTED BUTTE, Colo., August 5, 2019 – Adaptive Sports Center, a non-profit group that helps people with disabilities participate in a wide range of outdoor activities, has released its latest short film. Invisible tells the story of Jose Santiago, an ASC participant and Iraq War veteran living with post-traumatic stress...

August 5, 2019

Purist Announces First Partner For Purist Collective

Morgan Hill, CA - Award-winning and innovative stainless steel bottle company Purist announced today that it has partnered with p:ear, a long-standing organization that mentors homeless youth in Portland, Ore., marking the first step of a project aimed at amplifying the messages of non-profit organizations focused on issues such as...

August 1, 2019

Balega Introduces Crew Length Ultralight, New Colorways in Hidden Comfort and Hidden Contour Collections

DURHAM, N.C. (August 1, 2019) — Balega International, a leading sock brand in the run specialty market, is expanding several of its favorite sock collections for Fall 2019 with the introduction of a new Ultralight crew length model, and new colorways of the Hidden Comfort and Hidden Contour collections. The...

August 1, 2019

Archer Components Hires SIMBOL Communications as PR Agency of Record

Scotts Valley, California (August 1, 2019) —Archer Components is shifting the paradigm of electronic shifting in the bike industry, and they’re now partnering with the longtime industry experts at SIMBOL Communications as their PR agency of record to help spread the word. The patent-pending Archer D1x Trail and other products bring...

August 1, 2019

Tailwind Nutrition Celebrates Home State with Release of Colorado Cola

Durango, CO – August 1, 2019 –  Tailwind Nutrition releases its newest flavor, Colorado Cola, today on Colorado Day, the anniversary of Colorado’s admittance to the United States. Inspired in equal parts by the cola that many runners drink at aid stations and the state that Tailwind calls home, Colorado...