All Posts by Rian Rhoe.
Mountain Gazette Issue 204 Pushes the Limits of Outdoor Storytelling
NORTH LAKE TAHOE, CA (November 12, 2025) /OUTDOOR SPORTSWIRE/– Mountain Gazette, the original outdoor magazine, delivers Issue 204 to readers across the world. In its distinctive 11×17” print format, the expanded 192-page edition captures its…
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Whitespace Introduces The MAAX
LOS ANGELES, CA. (October 21, 2025) /OUTDOOR SPORTSWIRE/ – WHITESPACE, the performance snow brand founded by Shaun White, announces the release of its newest snowboard model, The MAAX, a new directional board engineered for riders…
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Mountain Lifestyle Brand BlackStrap Fuels Community and Innovation in Bend With New Midtown Campus
BEND, OR /OUTDOOR SPORTSWIRE/ – To keep pace with momentous growth in recent years, BlackStrap, the all season layering company, announces the opening of their new 66,000 Sq. Ft. campus headquarters in the heart of…
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Print Ain’t Dead: Mountain Gazette To Celebrate 60 Years with New Anthology Book
NORTH LAKE TAHOE, CA /OUTDOOR SPORTSWIRE/ – Mountain Gazette, the original outdoor magazine, announces “Print Ain’t Dead: A Mountain Gazette Anthology,” a 300-plus page hardcover book marking the publication’s 60th anniversary since its founding, arriving…
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Roark Launches Layover Pro Traveler Pant – Reimagined For Everyday Wear & Global Adventure
August 19, 2025 /OUTDOOR SPORTSWIRE/ – Roark, the adventure lifestyle brand born on the road less traveled, is proud to unveil the newest evolution of its best-selling bottoms: the Layover Pro Traveler. Designed for the…
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Five Years Into Revival Mountain Gazette Issue 203 Lands in Readers Hands
NORTH LAKE TAHOE, CA /OUTDOOR SPORTSWIRE/ – Five years ago, the world shut down, and the Mountain Gazette was reborn under the stewardship of its new owner, writer Mike Rogge. Today the 10th issue with Rogge…
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Outdoor Research Announces Grand Opening of New Retail Store in Bellingham, Washington
BELLINGHAM, WA. (July 8, 2025) /OUTDOOR SPORTSWIRE/ – Outdoor Research, the Seattle-based outdoor brand known for its innovative, field-tested gear and apparel, proudly announces the grand opening of its new Bellingham retail store. Located at 1501…
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Field Mag Celebrates 10 Years of Outdoor Inspiration
NEW YORK, NY (June 26, 2025) /OUTDOOR SPORTSWIRE/ — Field Mag, the leading independent media company at the intersection of design, adventure, and the outdoors, proudly celebrates its 10th anniversary with two major announcements centered…
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Merino Wool Proven to Have Superior Thermoregulation Advantage for Athletes, Backed by Breakthrough Research
The pivotal role textiles play in determining thermal comfort during sport has been highlighted, with wool outperforming others where it matters most. Showcasing a moisture buffering capability superior to major fibre types and 96% better…
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Outdoor Research Welcomes Freeride Mountain Bike Powerhouses Casey Brown and Carson Storch to Pro Athlete Team
Seattle, WA (May 12, 2025) /OUTDOOR SPORTSWIRE/— Outdoor Research (OR), the Seattle-based outdoor brand known for its innovative, field-tested gear and apparel, is thrilled to announce freeride mountain bike icons Casey Brown and Carson Storch…
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Mountain Gazette and Grateful Shred Announce Dual-Concert Partnership
LAKE TAHOE, Nev. /OUTDOOR SPORTSWIRE/ – Today, Mountain Gazette is proud to announce a new creative partnership with West Coast jam torchbearers Grateful Shred. The collaboration includes two special performances this year: June 5 at…
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BlackStrap Signs The Sideways Life As PR Agency Of Record To Elevate Brand Awareness
BEND, OR (May 5, 2025) /OUTDOOR SPORTSWIRE/ — BlackStrap, a mountain lifestyle brand best known for its technical and playful balaclavas and headwear, has named The Sideways Life as its new public relations agency of…
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The Uninvited Invitational Gathers 75 Female Snowboarders From 20 Countries At Woodward Park City To Close Out The Season With $60,000 in Prize Money
Woodward Park City, Utah /OUTDOOR SPORTSWIRE/ – This year’s Invitational welcomed 75 competitors from 20 countries who threw down technical rail tricks for a share of the $60,000 prize purse—and the opportunity to stake their…
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Mountain Gazette Revives Legendary Portillo Giveaway for a Dream Ski Trip to Chile
North Lake Tahoe, CA (April 9, 2025) /OUTDOOR SPORTSWIRE/ – To celebrate five years since its revival, Mountain Gazette is once again bringing back its legendary Portillo giveaway—offering one random winner and a friend the…
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K2 Ignites Low Volume Ski Boot Category, Bringing Innovative Alpine Dual BOA® Configuration to Market
Seattle, WA. January 15, 2025 /OUTDOOR SPORTSWIRE/ – K2, the original American ski brand, proudly launches the new Cortex Collection— the brand’s first low-volume ski boot offering. The collection debuts with five boot models…
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The Sideways Life PR Agency Partners with Trust For Public Land to Build Awareness of the Non-Profit in the Pacific Northwest
PORTLAND, OR. (December 17, 2024) /OUTDOOR SPORTSWIRE/ – The Sideways Life PR Agency is proud to announce it is partnering with Trust for Public Land, a national nonprofit that works to connect everyone to the benefits and…
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Whitespace Introduces The Limited Edition Icona 157
[December 12, 2024] /OUTDOOR SPORTSWIRE/ – Whitespace, the performance snow company founded by Shaun White, is proud to unveil the Icona — a game-changing snowboard designed for the modern rider who seeks unrivaled speed, precision,…
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Outdoor Research Wins ISPO Award for the New Foray/Aspire 3L Jacket
SEATTLE, WA. (Dec. 4, 2024) /OUTDOOR SPORTSWIRE/ – Outdoor Research, the Seattle-based outdoor brand known for its innovative, field-tested gear and apparel, is proud to announce that its new Foray/Aspire 3L Jacket has received a…
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Outdoor Research Launches Exclusive Multicam Alpine™ Skytour Ascentshell™ Collection with Freeski Icon Mark Abma
Outdoor Research Partners with Freeskiing Icon Mark Abma to Launch the Exclusive Multicam Alpine™ Skytour Ascentshell™ Collection. Seattle, WA (November 14) /OUTDOOR SPORTSWIRE/ – Outdoor Research, a technical outdoor gear and apparel brand founded in…
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Autumn / Winter Issue, Mountain Gazette 202, Released Into The Wild
NORTH LAKE TAHOE, CA (Oct. 2024) /OUTDOOR SPORTSWIRE/ – Mountain Gazette’s newest issue lands in subscribers hands in mid-October at the perfect time of year to curl up with a hot drink, switch the phone…
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Elevate Outdoor Collective Promotes COO Josee Larocque to CEO
Bellevue, Washington (October 1, 2024) /OUTDOOR SPORTSWIRE/ – Elevate Outdoor Collective announced today that COO Josee Larocque has been named Chief Executive Officer, replacing John Colonna who is leaving the company to pursue other interests.…
Conor Sedmak Named Vice President of Sales at Mountain Gazette
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – Conor Sedmak, formerly associate publisher of Mountain Gazette, has been named VP of Sales for the revived outdoor culture magazine. In his new role he will continue to…
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Stellar Equipment Appoints The Sideways Life As PR Agency of Record For North America
ÅRE, SWEDEN,/OUTDOOR SPORTSWIRE/ – Stellar Equipment, the Swedish mountain sports apparel brand hailing from Åre, Sweden has named The Sideways Life their PR agency of record in North America. Built on a shared passion to…
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Outdoor Research Partners with The Sideways Life PR Agency to Elevate Brand Awareness In North America
SEATTLE, WA. /OUTDOOR SPORTSWIRE/ – Outdoor Research, the iconic Pacific Northwest-based technical outdoor brand known for its field-tested gear, announces The Sideways Life as its new public relations agency of record. This strategic alliance aims…
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Mountain Gazette Launches Second Season of Narrated Audiobook Series
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – Following the successful launch of The Mountain Gazette Library last summer, Mountain Gazette is pleased to announce season two of our exclusive podcast presented by Stio in association…
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Luno Ushers In a New Era of Car Camping Comfort with New Premium Vehicle Mattress
Bend, Oregon .OUTDOOR SPORTSWIRE/ – Luno, the first brand dedicated to creating a better car-camping experience, is proud to announce the launch of its AIR+FOAM PRO Vehicle Mattress, an innovative new sleep system offering exceptional…
Mountain Gazette Partners With Surf Synergy For 7 Day Costa Rica Getaway
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – Mountain Gazette, the original outdoor culture magazine, on the heels of launching its 201st print issue, is preparing to send one random winner and a friend to Costa…
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New Print Issue From Mountain Gazette Comes Out Swinging
NORTH LAKE TAHOE, CA ( May 2024) /OUTDOOR SPORTSWIRE/ – Mountain Gazette’s newest issue lands in subscribers hands mid-May and the 201st issue of the magazine is coming out swinging, with a meticulously reported deep…
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66°North announce updated ‘Snæfell’ Shell Jacket with new plant-based Polartec® Power Shield® Pro technology
May 2024 OUTDOOR SPORTSWIRE/ – Icelandic outerwear brand 66°North announces the launch of their updated Snæfell shell jacket, now crafted with Polartec® Power Shield® Pro plant-based waterproof fabric technology providing sustainable weather protection. The Snæfell…
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Luno Gears Up For Growth With New Strategic Partnership With The Sideways Life
BEND, OR /OUTDOOR SPORTSWIRE/ – Luno, the first-ever brand dedicated to creating a better car-camping experience, is pleased to announce a strategic partnership with The Sideways Life, a public relations and social media agency that…
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K2 Brings Innovation to Freeski and Freeride Skiing With 2024/25 Collection
Seattle, WA /OUTDOOR SPORTSWIRE. – K2, the original American Ski and Snowboard Brand celebrated for its pioneering spirit and innovative product, announces a new collection of skis and boots for the upcoming 24/25 winter season with…
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Malibu Sandals Names The Sideways Life As PR Agency of Record
Malibu, CA /OUTDOOR SPORTSWIRE/ – Malibu Sandals, the coastal purveyor of modern, woven footwear has named The Sideways Life as its new public relations agency of record. The Sideways Life will support Malibu Sandals North…
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K2 Names the Sideways Life as PR Agency of Record For K2 Ski
Seattle, WA /OUTDOOR SPORTSWIRE/ – K2, the original American Ski and Snowboard Brand, has named The Sideways Life as its public relations agency of record for K2 skis and boots. The Sideways Life will support…
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Mountain Gazette Adds Writer Kyle Frost as Contributor, Bringing His Exclusive Weekly Newsletter Series “Here & There” Under Mountain Gazette Publishing
NORTH LAKE TAHOE, CA ( Jan. 16, 2023)/OUTDOOR SPORTSWIRE/ – Mountain Gazette, the independent outdoor culture magazine that has been publishing long-form features and stunning imagery from mountain towns since 1966, is pleased to announce the addition…
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Roark Hires Longtime Board Member, Jason Steris as CEO
Irvine, Ca. November 27, 2023 /OUTDOOR SPORTSWIRE/ – Roark announces the hiring of industry veteran Jason Steris as CEO, bringing broad leadership acumen and global operations expertise as the brand continues its growth as an omni-channel…
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Mountain Gazette Delivers What The People Want With Island Lake Cat Skiing Giveaway
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – Mountain Gazette, the original outdoor culture magazine, continues to deliver the hits, offering an epic new giveaway with a chance for one random winner and a friend to head…
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A Love Letter to the Mountains:
NORTH LAKE TAHOE, CA (October 2023)/OUTDOOR SPORTSWIRE/ – Mountain Gazette, the independent outdoor culture magazine that has been publishing long-form features and stunning imagery from mountain towns since 1966, is celebrating its 200th issue with an oversized…
Roark Makes Key Leadership Hires and Promotion
Irvine, Ca. September 5, 2023 /OUTDOOR SPORTSWIRE/ – Roark is excited to announce key additions to the leadership team, including two new hires, and a newly created role to support growth and to defend the brand’s unique…
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TREW Launches Their TREW To You Community Film Project With North American Tour
PORTLAND, OR. (August, 2023)/OUTDOOR SPORTSWIRE/ – TREW is launching its first North American film project. The film is built on the “Stay TREW” premise of creating community, and like the brand’s thumbs up logo, focuses on the…
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It Runs Through Our Veins: Roark Run Amok X Black Sabbath
Laguna Beach, CA /OUTDOOR SPORTSWIRE/ – Roark, the adventure lifestyle travel brand, has partnered with iconic heavy metal band Black Sabbath to create a trail running and active capsule collection that pays homage to rock…
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The Roark Fall ’23 Collection: Far Out East
Vol. 25: Far Out East, Inspired by Hokkaido, Japan /OUTDOOR SPORTSWIRE/ – Introducing Roark’s Fall 2023 Collection: Far Out East, a new offering of adventure-ready goods, inspired by Roark’s latest travels through Hokkaido, Japan. This…
The Mountain Gazette Library Podcast Launches Bringing Archived Stories to Life
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – In celebration of the 200th issue of Mountain Gazette arriving this fall, Mountain Gazette, in collaboration with Stio and Gordini, are launching Mountain Gazette Library, an audiobook series hosted…
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Mountain Gazette Offers Another Dream Trip in Collaboration with CMH Summer Adventures
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – Mountain Gazette is sharing another dream trip giveaway for one random winner and their nearest and dearest to stunning British Columbia this August. The grand prize includes three…
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Utu Outdoor Skincare Enters The Market with Plastic-Free Packaging
INTRODUCING UTU OUTDOOR SKINCARE, ADVANCED SPF SKINCARE FOR OUTDOOR LOVERS Utu’s Mission To Protect, Nourish & Rejuvenate The Skin & Planet Begins With Mountain-Ready and Ocean-Friendly SPF30 and SPF50 in Sleek Plastic-Free Packaging Los Angeles,…
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Utu Outdoor Skincare Names The Sideways Life Its PR Agency of Record
Los Angeles, CA /OUTDOOR SPORTSWIRE/ – Utu, the new advanced skincare brand for outdoor lovers, has appointed The Sideways Life as its PR agency of record. The Sideways Life will handle all public relations activities for…
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CAMP Eyewear Supports National Parks with New Eyewear Capsule
/OUTDOOR SPORTSWIRE/ – National Park Week is a nine-day celebration of all things “parks,” honoring our more than 400 national parks, as well as the programs and partners that help preserve their heritage. This National Park…
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TREW Debuts Technical Outerwear Collection for Spring Backcountry Touring
PORTLAND, OR/OUTDOOR SPORTSWIRE/ – Launching in sync with the spring equinox, TREW’s LW 3L collection is the perfect uniform for spring backcountry touring adventures. The lightweight outerwear capsule, featuring Le Skieur LW Anorak and the LW Bib,…
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Print Magazine Mountain Gazette Is Giving Away a Ski Trip to Portillo Chile
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – Mountain Gazette is offering up a dream ski trip to the stunning Andean Mountains of Chile, for one lucky winner, and an even luckier friend of that winner. The…
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Shwood Eyewear names The Sideways Life as PR Agency
Portland, OR /OUTDOOR SPORTSWIRE/ – Shwood Eyewear, the Portland-based purveyor of handcrafted, experimental eyewear and maker of the original wood sunglasses, has named The Sideways Life as its new public relations agency of record. The Sideways…
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The Roark Spring Collection – Mystic Motu Vol. 24
Laguna Beach, CA /OUTDOOR SPORTSWIRE/ – Roark is proud to announce the release of its new Spring Collection: Mystic Motu, an offering of seasoned adventure-ready clothing, bags and accessories, inspired by Roark’s latest adventure through…
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K2 Skis Partners with BOA®, Pioneering New Innovation in Alpine Ski Boots
SEATTLE, WA. (Feb 7, 2023) /OUTDOOR SPORTSWIRE/ – K2 Skis, the original American Ski and Snowboard brand, taps into its legacy partnership with BOA® to introduce a new fit technology to alpine ski boots. The K2…
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TREW Launches Into 2023 with The Sideways Life As New PR Agency of Record
PORTLAND, OR. /OUTDOOR SPORTSWIRE/ – TREW, purveyors of stoke, and rugged purpose built outerwear, base layers and accessories with a style that communicates “hell yeah we’re the backcountry partner you want,” is partnering with The Sideways…
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Roark Run Amok Launches A Capsule Collection with Artist Travis Weller
LAGUNA BEACH, CA./OUTDOOR SPORTSWIRE/ – Roark announces the launch of a capsule collection created in collaboration with longtime co-conspirator and friend, the artist and ultra distance runner, Travis Weller. As part of Roark’s Run Amok…
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Weston Backcountry X Artist Jessa Gilbert Collaboration
MINTURN, CO. /OUTDOOR SPORTSWIRE/ – Weston Backcountry announces the launch of its first women’s specific swallowtail snowboard and splitboard shape, The Revel, which makes its debut as part of Weston’s Mission Series, in collaboration with…
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Roark Run Amok X Mötorhead
/OUTDOOR SPORTSWIRE/ LAGUNA BEACH, CA. Roark announces its first collaboration born out of a love of music and running. It embodies everything that the minds behind Roark’s Run Amok collection love about running — Unabashed…
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Roark Run Amok Releases First Drop of Spring/Summer 2022
LAGUNA BEACH, CA. (Feb. 21,2022)/OUTDOOR SPORTSWIRE/ – The collections inspired by travel are neverending at Roark. The coastal landscapes of Oaxaca, on the southern point of Mexico inspire the colors and graphics that emblazon the…
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Ninja Suits – The Best Baselayer on the Planet is Ready for Winter Adventures
PORTLAND, OR /OUTDOOR SPORTSWIRE/ – The Ninja Suit, the original one-piece base layer, delivers comfort and warmth for winter outdoor pursuits. Created by snowboard apparel brand Airblaster, the Ninja Suit is rooted in snowboarding but…
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New Roark Run Amok Collection: Season 3 Drop
LAGUNA BEACH, CA. — The third installment of Roark Run Amok officially drops September 1, inspired by the Continental Divide trail, with a fresh take on fleece, a new 7” Alta short, and updates to…
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CAMP by Shwood Eyewear Launches With Rugged Durability and Sustainable Style
PORTLAND, ORE. (May 27, 2021) — We’ve all been there, ready to get away for the weekend, gathering gear, the car or van packed, the dog barking with excitement, and the most important things go…
Airblaster Previews 21/22 Winter Collection
Portland, OR – Rider-owned and operated snowboarding apparel brand, Airblaster, announces the launch of its Winter 20/21 Collection which includes the new limited premium performance Sasquatch line, as well as Landform, an expanded collection of…
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Roark Launches Run Amok: A Performance Trail Running Collection
Roark is proud to announce the release of a new path in performance apparel that values expression as much as it does function- Introducing, Run Amok. Encouraging freedom of expression through movement, the Run Amok…
