News Topics
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June 2, 2020
Co2uT Announces Salsa Cycles as Title Sponsor
FRUITA, CO — Desert Gravel is proud to announce Salsa Cycles as the title sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) travels around and across the Colorado-Utah borderlands and is officially open to all for registration. “Our event aligns perfectly...
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May 29, 2020
Dirty Kanza Announces Dirty Kanza: *Ad Astra* Edition, a Virtual Gathering from May 27 – 31
EMPORIA, Kans., May 29, 2020 —Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today through Sunday, May 31. The Life Time team will bring cycling enthusiasts a virtual weekend...
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May 26, 2020
Sweet Protection Celebrates 20 Years of Locking Horns with Impossibilities
From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway. Fast forward to May 24th, 2000, the company was founded by...
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May 26, 2020
Outdoor Research launches face mask program with proprietary filter system for retailers, consumers
SEATTLE, Wash. (May 26, 2020) – After converting its onshore manufacturing facilities over the last 60 days to address the national shortage of Personal Protective Equipment (PPE) in the medical and defense communities, Outdoor Research, a longtime leader in outdoor and tactical apparel, is unveiling a program through which retailers...
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May 26, 2020
The Orvis Company Appoints Simon Perkins President
MANCHESTER, Vt. (May 26, 2020) —Orvis, the family-owned outdoor retailer, announces the appointment of Simon Perkins to president, effective immediately. Perkins will assume full strategic and operational leadership of the company as president, and is the third generation of the Perkins family to lead Orvis since 1965. Outgoing president/CEO Bill...
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May 26, 2020
Introducing the Filson x Helinox Tactical Collection
SAN FRANCISCO / SEATTLE - May 26, 2020 - Filson and Helinox, two brands known for creating essential, high-quality gear for the outdoors, today announce a new collaboration that combines function, comfort and a new limited edition camo print. The collaboration builds on Helinox’s foundation of performance, durability, and portability,...
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May 18, 2020
Ruffwear Summer 2020 Product Line Now Available
BEND, OR (May 18, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, introduces their new summer line including a redesigned sleeping bag and pad, a convenient solution for carrying full pick up bags, a collaborative artist...
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May 18, 2020
Outdoor Brands Invest in Public Lands Defense
Bend, Ore., May 18 2020– Outdoor brands Velocio, Patagonia, and The North Face are supporting The Conservation Alliance’s effort to preserve and defend the integrity of our public lands system in 2020. Thanks to the support of these companies, The Conservation Alliance has awarded five grants from the organization’s Public...
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May 18, 2020
Nuun Hydration Debuts New 3-Part Performance Supplement System, The Podium Series
SEATTLE May 18, 2020 – Today the functional hydration company, Nuun, launches their newest product suite, The Podium Series. Designed for high effort and high-performance exercise, The Podium Series consists of three formulas: Nuun Prime, Nuun Endurance and Nuun Recover. Each of these is intended to meet the specific physiological...
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May 14, 2020
Cast-and-Blast Apparel Brand Duck Camp Names rygr Agency of Record
AUSTIN, Texas (May 14, 2020) — Duck Camp, the cast-and-blast brand devoted to creating premium outdoor gear that will withstand the test of time in the field, names rygr, an integrated marketing agency, its agency of record. rygr will lead public relations and affiliate marketing efforts for Duck Camp, effective immediately....
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May 14, 2020
Sports Technology Company FORM Announces Launch of Open Water Features
Vancouver, BC, May 14, 2020 — FORM, the direct-to-consumer sports technology company behind FORM Smart Swim Goggles, today announced the upcoming release of a free firmware update which will provide open water features in the summer of 2020. In addition to the standard performance metrics offered through the FORM goggles...
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May 13, 2020
World-Class Gravel Race SBT GRVL, Presented by Canyon Bicycles, Cancels August Event Due to COVID-19
STEAMBOAT SPRINGS, Colo., (May 13, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, has cancelled the 2020 event due to COVID-19 concerns. Based on guidelines from the Centers for Disease Control and Prevention, the federal, state, and county governments, and after discussions with local authorities in...
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May 13, 2020
Fenix Lighting Introduces the New Fenix E20 V2.0 AA Flashlight
Fenix Lighting is proud to announce the release of their latest product, the E20 V2.0 flashlight. With extreme upgrades to make it bigger and brighter than the original model, this AA powered flashlight is the perfect EDC or emergency preparedness flashlight. Fenix Lighting understands that creating the brightest possible lights...
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May 13, 2020
Dominion Energy Riverrock Announces ‘Virtual Experience’ to Celebrate 2020 Festival
RICHMOND, VA – Dominion Energy Riverrock is planning its first Virtual Experience to bring the sights and sounds of the festival, which was originally scheduled for May 15-17 before its cancellation due to the COVID-19 outbreak and associated restrictions on large events, directly to viewers and participants. The Virtual Experience...
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May 12, 2020
CAKE and Polestar Announce Expanded Brand Partnership
(Stockholm, Sweden – May 12, 2020)– CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded brand partnership to showcase CAKE’s electric motorcycles into Polestar’s showrooms in Europe, to start. The two...
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May 11, 2020
Kris McDivitt Tompkins and Timmy O’Neill to Speak at The Conservation Alliance (at Home) Breakfast
Bend, Ore., May 11, 2020– Climber and comedian Timmy O’Neill will interview conservationist Kris McDivitt Tompkins during the first ever Conservation Alliance (at Home) Breakfast taking place on May 21 at 10:00 a.m. PST. This Conservation Alliance event will be live-streamed and available to all registered attendees. Tompkins and O’Neill...
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May 11, 2020
Royal Robbins Announces Key New Sales and Marketing Hires
SAN FRANCISCO, Calif. (May 11, 2020)– Royal Robbins announces two executive leadership team hires, effective immediately. Tom Janettas joins Royal Robbins as the new Director of Sales and Anne Soderstrom has been hired as Director of Marketing. “As we continue to face uncertainty in the world, I’m confident that our new...
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May 6, 2020
Kitsbow Announces Addition of Andrew Chmar to Board of Directors
Old Fort, N.C. (May 6, 2020) — Kitsbow, maker of premium cycling clothing, and most recently PPE to equip medical workers and first responders fighting the COVID-19 pandemic, today announces that Andrew Chmar has joined Kitsbow’s Board of Directors. An expert logician having served in the U.S. Army for more than...
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May 6, 2020
Salomon Launches Beauty Box Instagram Contest
OGDEN, Utah (May 6, 2020)— Salomon announces the launch of the Beauty Box campaign, an Instagram contest for active women, as the latest step in the brand’s ongoing initiative to support the growing community of women in the outdoors. To participate, women are encouraged to post an outdoor-themed photo or...
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May 6, 2020
Origin Announces Instagram Live Series with Katie Burrell
WHISTLER, B.C. — Award-winning outdoor marketing agency Origin today announced the launch of an Instagram Live series in collaboration with outdoor industry humorist and hellraiser Katie Burrell. The series, titled Are You OK?, features Katie in candid conversation with a motley crew of people whose love for the outdoors is...
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May 5, 2020
Dakine Launches Signature Women’s Bike Apparel Collection with Professional Mountain Biker Casey Brown
LOS ANGELES (May 5, 2020) – Dakine introduces the Casey Brown Collection, a two-piece bike apparel and accessory line for female riders. The collection was designed in collaboration with professional mountain biker and Dakine athlete, Casey Brown. The line includes a long-sleeve bike jersey and lightweight, moisture-wicking bike gloves built...
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May 5, 2020
Hutchinson Tires Releases New Gravel Tire: The Touareg
MONTARGIS, FRANCE, May 5th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is proud to release The Touareg - the latest addition to their gravel/cyclocross range. Whether you're racing or planning an epic adventure, Hutchinson’s goal was to develop a gravel tire with maximum versatility. Merging the best of...
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May 4, 2020
PhytoLyte™: A Premium ‘Brain Boosting’ Hydration Workhorse
Scottsdale, Arizona-( May 4, 2020) – MOXiLIFE™ Nutrition introduces a recently discovered ‘brain boosting’ bonus to PhytoLyte™ Watermelon Cucumber drink for both male and female Ironman triathletes and more specifically for expecting female athletes. The research shows the nutrient; choline, not only enhances and optimizes cellular hydration, it is also...
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May 4, 2020
Morrison Outdoors Launches Big Mo Sleeping Bags, Trade-In Partnership with Re-Routed Co-Op and Hike it Baby
ALBUQUERQUE, New Mexico (May 4, 2020) -- Morrison Outdoors, makers of the award-winning Little Mo Baby Sleeping Bags for infants age 6-24 months, have officially launched their first expansion outside the world of babies: a line of larger, more versatile sleeping bags for kids age 2-4 years old called the...
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May 1, 2020
Team Evergreen to present the Co2uT in 2020
EVERGREEN, COLO. May 1, 2020 — Team Evergreen Cycling and Desert Gravel are teaming up to present the inaugural Co2uT gravel race, scheduled for October 10th, 2020. This unique “Desert Gravel” event starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. Taking advantage of all...