News Topics
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September 12, 2019
Sena Helps Cyclists Ride Connected at Consumer Events Nationwide this Fall
Irvine, CA (September 12, 2019) - Sena Technologies, Inc., the industry leader in Bluetooth® innovation in the motorsports, action sports, and outdoor activities markets, sponsors consumer events from California to Pennsylvania this Fall, building connections and boosting their commitment to all 2-wheeled sports. “Sena has been an industry leader in the...
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September 12, 2019
Rumpl Teams With Active Lifestyle Agency rygr to Lead Public Relations Efforts
PORTLAND, Ore. (Sept. 12, 2019) — Rumpl, the leader in technical blankets, has named rygr, an integrated marketing agency, its public relations agency of record, effective September 1, 2019. Since launching its first Kickstarter campaign in 2013, Rumpl has established itself as the category leader in technical blankets. Combining technical materials, including...
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September 12, 2019
CamelBak® Bolsters North American Product Team with Key New Hire
PETALUMA, Calif. (Sept. 12, 2019)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Mike Valvano as the brand’s new director of soft goods and sport. Mike will oversee product management and overall business strategy for soft goods and sport bottles in domestic and international markets. “As we enter another...
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September 12, 2019
PrimaLoft Selects Backbone Media as PR Agency of Record
LATHAM, N.Y. (Sept. 12, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media strategy, targeting both business-to-business and business-to-consumer media. “The experience and expertise of the team at...
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September 12, 2019
Clif Bar, Decathlon and IKEA Host Fitness Cleanup Event
(Emeryville, CA) September 11, 2019 – A group of Northern California businesses - Clif Bar & Company, Decathlon and IKEA Emeryville, in collaboration with Emeryville Council member John Bauters and Save The Bay, are teaming up to launch the first-ever city-wide event in Emeryville that combines the adrenaline of running with...
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September 12, 2019
Ridge Merino partners with Polartec to debut women’s Crowley Compression Merino Wool Tights
Mammoth Lakes, Calif. (Sept. 12, 2019)– In partnership with Polartec®, Ridge Merino® announces the debut of the Crowley Compression Merino Wool Tights, a high performance alternative to traditional synthetic tights or yoga pants. Designed, tested and sewn in the U.S.A, the tights are made from a new compression version of Polartec® Power...
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September 12, 2019
Film Festival Flix Announces the Film Lineup for the 2019 Mountain & Adventure Film Festival Gathering in Big Bear, CA
September 12, 2019 (LOS ANGELES) — Film Festival Flix today announced the Finalists for the 2019 Mountain & Adventure Film Festival Gathering. These outstanding motion pictures will be presented live at our outdoor MAFF Gathering September 27th – 29th in Big Bear, CA, USA, Shady Cove Group Campgrounds on Keller Peak....
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September 11, 2019
The Conservation Alliance Contributes a Record $900,000 in Grants to 22 Organizations
BEND, Ore. (September 11, 2019) - The Conservation Alliance sent grants totaling $900,000 to 22 organizations working to protect wild places throughout North America. This is the organization’s single largest grant disbursal since The Conservation Alliance was founded in 1989. The grants put the organization on track to contribute $2...
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September 10, 2019
Grassroots Outdoor Alliance welcomes new retail members from California, Colorado, Georgia, Texas, and Virginia
DENVER, COLORADO (September 10, 2019) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, welcomes six new members ahead of their annual Grassroots Connect buying show, Nov. 1-5, 2019. The new retail members include High Country Outfitters (Atlanta, Ga.), Jax Mercantile (La...
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September 10, 2019
Sustainable, Swedish, Performance Brand Houdini Names JAM Collective as Agency of Record
STOCKHOLM, SWEDEN - September 10, 2019 -Houdini, the Swedish outdoor apparel brand at the forefront of sustainable performance design, has partnered with JAM Collective as its public relations agency of record in the U.S. “Houdini believes sustainability is at the core of operating a responsible business,” said Julie Atherton, Founder...
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September 10, 2019
Using business as a force for good: Kathmandu becomes the largest B Corporation in Australasia
Bozeman, MT (September 10, 2019) - Kathmandu has been certified as a B Corporation. It is one of the largest outdoor apparel and gear brands globally to do so, meeting the highest standards of social and environmental impact. The outdoor and adventure brand is the first publicly listed B Corp...
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September 10, 2019
The Conservation Alliance, Protect Our Winters, and 59 Businesses Urge Congress to Vote to Protect the Arctic Refuge
Bend, Ore., September 10, 2019– This week, the U.S. House of Representatives is expected to vote on the Arctic Cultural and Coastal Plain Protection Act (H.R. 1146), the first stand-alone bill to protect the Arctic Refuge to ever receive floor time in the House. Fifty-nine outdoor-inspired businesses joined The Conservation...
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September 10, 2019
Momentous Releases Clean and Safe Sleep Formula for Athletes
(JACKSON HOLE, WY) Sept. 10, 2019 – Momentous, a premium sports nutrition company, announces the release of a new product that helps people fall and stay asleep more easily, reduce waking frequency and duration, and improve sleep quality. The network of Momentous elite athletes and coaches was the inspiration behind...
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September 10, 2019
Fear No Baggage Handler With the New Pelican™ Air Travel Cases
TORRANCE, CA – Passengers are now free to move around the cabin and everywhere else with the new Pelican™ Air Travel Cases. The line includes the overhead bin compliant Pelican™ Air Travel 1535 Carry On Case (1535TRVL) which is perfect for avoiding the hassle of checking in bags, and the...
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September 10, 2019
Merrell and Dogfish Head Craft Brewery Launch Limited-Edition Trail Running Shoe
Rockford, Mich. and Milton, Del. (Sept. 10, 2019) – Outdoor performance brand Merrell and Dogfish Head Craft Brewery have launched a cobranded trail running shoe inspired by two of their shared passions: the outdoors and beer. The limited-edition Merrell Agility Synthesis X Dogfish trail runner is now available in select...
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September 9, 2019
Rebecca’s Private Idaho, presented by MiiR 2019 Gravel Cycling Race and Festival Wraps with 36% Growth in Riders, 35% Of The Field Women
KETCHUM, IDAHO (September 9, 2019) – Seven-time world champion, professional cyclist, Mountain Bike Hall of Fame Inductee and globally celebrated endurance athlete Rebecca Rusch welcomed a record-breaking sold-out field of 1,200 riders to her hometown and drove fundraising efforts that raised $44,400 for global, national and local bike causes. Rusch’s...
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September 9, 2019
POC Adds Regional Sales Manager, New Sales Reps to Strengthen Sales Efforts and Service
PARK CITY, Utah (September 9, 2019) — POC, a leading manufacturer of ski, snowboarding and cycling helmets, eyewear, apparel and protection, is excited to announce several new hires to bolster sales efforts and service in key territories. These additions to the team will enable POC to provide exceptional service and...
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September 9, 2019
Salomon S/PRO Boot Receives Gear of the Year Award from SKI Magazine
Ogden, UTAH (September 9, 2019) –Salomon’s new S/PRO ski boot receives the 2020 Gear of the Year Award from SKI Magazine, thanks to its unrivaled comfort and performance. To deliver the all-new, lightweight S/PRO, the Salomon alpine ski boot design team utilized consumer feedback, foot biomechanic research and findings from...
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September 9, 2019
PeopleForBikes’ New Ride Spot Program Honored by Fast Company
BOULDER, Colo. Sept. 9, 2019 – PeopleForBikes’ new Ride Spot program has just received honorable mention recognition in the Mobility category of Fast Company’s prestigious 2019 Innovation by Design competition. Ride Spot is a new app and website developed by the leading national bike advocacy group that makes it easier...
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September 9, 2019
Largest Mass Start Off-Road Race in the Nation, Chequamegon Mountain Bike Festival, Set for Sept. 14
Cable, Wisc. Sept. 9, 2019 — More than 3,000 cyclists of all experience levels will hit the dirt next Saturday to ride the American Birkebeiner ski trail from Hayward to Cable, Wisconsin for the Chequamegon Mountain Bike Festival, owned and produced by Life Time. In addition to ski trails, the...
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September 9, 2019
Naked Sports Innovations’ Scotty Hawker 3rd place at the 2019 UTMB
The jewel in the prestigious UTWT (Ultra Trail World Tour) crown, the 170km UTMB (Ultra Trail du Mont Blanc) took place this last weekend starting in the idyllic mountain town of Chamonix, France. The UTMB is the culmination of a series of races in various distances that race through the...
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September 7, 2019
Russia Dominates at Ninja OCR World Championships
MOSCOW, RUSSIA – Monday early morning, athletes from the Americas, Asia, the Pacific, and Europe celebrated their performances after the Ninja OCR World Championships. 2,000 competitors raced head to head over a spectacular and challenging 160 m course, flanked by thousands of spectators following the athletes. Australian Olivia Vivian put...
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September 6, 2019
Play in the mud: GORE® Wear launches two new mountain bike jackets fit for puddles, splashes and mud
Mountain bikers know only too well that mountain weather can change from one moment to the next, turning a mild Autumn day into a blustery, slippery affair in no time. That’s why good outerwear should offer robust all-weather and versatile protection to you keep you comfortable and protected, no matter...
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September 6, 2019
UltrAspire Athlete, Amanda Basham, Receives Podium Finish at the UTMB Series
The UTMB trail running event is a series of 7 impressive races that span a total of 7 days and take place at the base of the Mont-Blanc in Europe. The CCC is one of the 7 events. The CCC begins in Courmayeur, Italy, passes through Switzerland and ends in...
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September 5, 2019
BioLite and Mercy Corps Launch Emergency Energy Fund
Brooklyn, NY, - September 5, 2019– BioLite, an innovator in off-grid energy solutions, and Mercy Corps, a leading global relief organization, have launched the Emergency Energy Fund, an evergreen fund hosted on Crowdwise to support communities impacted by disasters. “Since Hurricane Sandy in 2012, when a natural disaster hits BioLite...