News Topics
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December 2, 2015
Jones Snowboards Welcomes Sammy Luebke To International Team
Truckee, Calif. (Dec 2, 2015) - Jones Snowboards is thrilled to announce the addition of rider Sammy Luebke to the Jones’ International Team. Based in Truckee, Luebke is an experienced and exceptionally talented snowboarder and a competitor on the Freeride World Tour. A veteran at age 26, Luebke has been a sponsored...
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December 2, 2015
DeLorme Encourages Parents to Give the Best Gift of All This Holiday Season
YARMOUTH, ME – (December 2, 2015) – DeLorme, maker of the award-winning inReach satellite communicator with GPS, launched a holiday campaign this week with a positive message aimed at parents, caregivers and loved ones: give your children the gift of adventure and change their lives forever. The multi-faceted campaign includes a...
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December 1, 2015
IceMule Coolers Appoints Darby Communications as PR Agency of Record
St. Augustine, FL – December 1st, 2015 - IceMule Coolers, manufacturer of portable, high-performance soft coolers, announces their partnership with boutique Public Relations firm, Darby Communications. Effective immediately, Darby Communications will implement a public relations and social media campaign to broaden brand awareness for IceMule Coolers’ versatile product line of mobile adventure...
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December 1, 2015
Increasing the Pace: Darn Tough Vermont Debuts New Performance Running Socks at The Running Event
Northfield, Vt. (December 1, 2015) – Darn Tough Vermont, the American manufacturer of the fastest-growing collection of performance socks for every activity and every day, proudly showcases their latest innovation – the Vertex running series, on display at this week’s The Running Event (TRE) in Austin, Texas (booth 1519). Made...
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December 1, 2015
Hyperlite Mountain Gear Launches Technical, Ultralight Daypack
Hyperlite Mountain Gear just released its first high-tech daypack made of its signature waterproof and rip-stop Dyneema® Cuben Fiber fabric. The Daybreak weighs just 1 lb. 3oz. and holds 17 liters and comes in three torso sizes (for optimized fit and comfort). “This isn’t your one-size-fits-all book bag,” stated Hyperlite...
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December 1, 2015
International Women’s Ski Day Returns for Third Annual Gathering
K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, is proud to announce the third annual International Women’s Ski Day (IWSD). On Saturday, Dec. 12, 2015 women from around the world will come together to hit the slopes and celebrate skiing. “Whether ladies are taking a lesson for...
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November 30, 2015
Matching Pair: Darn Tough Vermont Picks Up Momentum Media PR as Agency of Record
Darn Tough Vermont, the manufacturer of the fastest growing collection of American-made performance socks, has selected Momentum Media PR as its public relations agency of record. As the new AOR, Momentum will work closely alongside the dedicated team at Darn Tough to share the brand’s powerful story and equally impressive...
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November 27, 2015
Give the Gift of SmartWool’s Award Winning Products
STEAMBOAT SPRINGS, Colo. (November 27, 2015) — This holiday season SmartWool, the leading active lifestyle Merino sock and apparel company, has all your gift giving needs covered, with award-winning apparel for every stripe of outdoor enthusiast. Men's Corbet 120 Jacket - $200 For dudes, the Men’s Corbet 120 is a midlayer that perfectly blends...
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November 24, 2015
Revo Debuts Vision Over Visibility Sunglass Collection In Collaboration With Bono As Part Of “Buy Vision, Give Sight” Campaign
Eyewear brand Revo has debuted a new capsule collection of sunglasses in collaboration with U2 lead singer and activist Bono as part of the "Buy Vision, Give Sight" campaign to prevent vision impairment and blindness in more than 5 million people by 2020. Revo will donate $10 from the sale of every pair of...
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November 23, 2015
Boardworks Announces New Sales Leadership and Expanded Sales Support for West Coast
CARLSBAD, Calif. (November 23, 2015) — Boardworks, a premier surf and standup paddleboard company, announced today its new sales leadership and expanded sales support for the West Coast region. Boardworks named Andrew Valentine sales director, promoted Rick Gravesen to sales rep for Southern California, and is actively searching for a new sales...
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November 20, 2015
Inaugural Grassroots Outdoor Alliance Connect Event Charts the Way Forward for Specialty Retailers
Asheville, N.C. (November 19, 2015) — The way business is done within specialty outdoor retail continues to evolve and with the changes, the opportunities for specialty outdoor retailers have never been stronger. But specialty retailers operate unique local businesses that need a network of like-minded peers and custom-tailored solutions to evolve...
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November 19, 2015
Jones Snowboards Supports Rainforest Reforestation In Costa Rica
Truckee, CA (Nov 19, 2015) - Jones Snowboards is proud to announce a partnership with the non-profit rainforest reforestation project Association Community Carbon Trees (ACCT). ACCT has spent the last twelve years fighting against climate change by reforesting clear cut swaths of Costa Rican rainforest with a wide diversity of native tropical trees. Planting and...
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November 19, 2015
Hydro Flask Unveils First-Ever Influencer Program
Bend, OR (November 19, 2015) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, unveils its team of select athletes, photographers, artists and adventurers as part of the company’s first-ever Influencer Program. The newly formed group will help launch Hydro Flask’s #UnexpectedRefreshment campaign while promoting the brand’s mission and...
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November 18, 2015
Portable Solar Generator Indiegogo Project Achieves Funding Goal 12 Hours
Pocatellobased Inergy Solar, launched a crowdfunding campaign on Indiegogo yesterday, November 17, at 9 AM PST to help fund the mass production of its innovative and portable home solar system in a box, the Kodiak Solar Generator System, and has already surpassed 125% of its goal within the first 24 hours....
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November 18, 2015
Seth Cobb Named Chaco President
ROCKFORD, Mich. (November 18, 2015) – Wolverine Worldwide has named Seth Cobb as the new president of Chaco. In this senior role, Cobb will lead all aspects of the business and position Chaco for accelerated global growth. Cobb replaces Chip Coe, who was promoted to Managing Director of the Wolverine Worldwide EMEA region in...
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November 18, 2015
Stio Partners with Alta Ski Area for 2015-16 Winter Season
JACKSON, Wyo. (November 18, 2015) – Jackson Hole mountain apparel brand Stio is partnering with Alta Ski Area for the 2015-16 winter season. Alta and Stio customers will have exclusive benefits between brands, including awareness and exposure to respective audiences, discounts on Stio apparel and chances to enter sweepstakes and giveaways for ski packages,...
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November 18, 2015
Avatech Launches Updated Avanet, a Crowdsourced Mobile & Web Platform of Mountain Safety Information for Snow Pros and Recreationalists
Avatech, an outdoor technology company focused on developing breakthrough, mountain safety technologies, announces the launch of Avanet, the world’s first crowdsourced, real-time platform of mountain safety information. Avanet is now available to both recreational and professional users for download on the web at www.avatech.com and on mobile at the App Store. “At Avatech...
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November 17, 2015
Thermal Strengthens Team With Addition of Marketing Manager for Hunting
BEDFORD, Mass. (November 17, 2015) — Thermacell® Repellents Inc., a leading manufacturer of area mosquito repellent products, has strengthened its marketing team with the hire of hook-and-bullet industry veteran Adam Goess. Goess is now Marketing Manager for Thermacell’s Hunting division. “In this new role, Adam will drive Thermacell’s efforts to capitalize...
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November 17, 2015
Fishpond Angles to Save the Colorado River
Denver (November 17, 2015) – For fly fishing brand fishpond, helping save and protect watersheds is just as important as making great gear for anglers. The brand has been a long-time supporter of non-profit Save the Colorado, and this year they have donated over $3,700 for the organization. “As a Colorado company, we...
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November 16, 2015
HERA Climb4Life Event Raises $20,000 for Ovarian Cancer Research
SALT LAKE CITY, Utah (November 16, 2015) — Petzl is proud to announce the 2015 HERA Women’s Cancer Foundation’s Climb4Life series raised more than $20,000 for ovarian cancer research. The Petzl Technical Institute hosted a special screening of Reel Rock 10 for HERA family, friends and supporters at its 15,000-square-foot technical training facility in...
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November 16, 2015
Petzl Recognized in OUTSIDE’s Best Places to Work 2015
SALT LAKE CITY, Utah (November 16, 2015) – Petzl has been selected as one of OUTSIDE’s Best Places to Work 2015. Each year, OUTSIDE recognizes the top 100 companies in the United States that help their employees strike the ideal balance between work and play. These companies encourage employees to lead...
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November 16, 2015
Copp-Dash Inspire Award Accepting Applications for 2016
The Copp-Dash Inspire Award is currently accepting applications through December 31, 2015 for small climbing teams attempting fast and light alpine climbing objectives with a desire to creatively document and share their experience. The award was established in memory of American climbers Jonny Copp and Micah Dash, who were killed in an...
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November 12, 2015
Confluence Outdoor Raises Funds for American Whitewater
GREENVILLE, S.C. (November 12, 2015) — Confluence Outdoor, the owner of eight unique watersports brands, today announced it raised $6,000 for American Whitewater, a national non-profit organization dedicated to the conservation and restoration of America’s whitewater resources. “American Whitewater’s mission and the important work they do all year is important to our...
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November 12, 2015
Nuu-Muu Inspires Active Women Everywhere With New SCOOP Dress And Extended Sizing
Bellingham, WA, November 12, 2015 – Just in time for the holidays, Nuu-Muu - maker of the original “exercise-and-everything-else” dress - revealed its latest figure-flattering style, the lower-neckline SCOOP dress. Staying true to its mission to inspire as many women as possible, Nuu-Muu also announced an additional 3XL (20-22) size...
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November 11, 2015
Nielsen-Kellerman Launches K5 Kestrel Weather Meters
November 11, 2015 (Boothwyn, Pa.) Nielsen-Kellerman (NK), the leader in rugged environmental and sports performance instruments, launches its line of Kestrel 5 Series meters. The Kestrel 5 Series meters communicate wirelessly with mobile devices via Bluetooth for immediate and accurate weather data that can be used by professionals and amateurs alike in...