PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 25, 2019
Kayak Anglers’ will want to tune in to WFN and Sportsman Channel on Sunday, April 7th: New Seasons with Jim Sammons to Premiere
Heliconia is proud to announce the upcoming launch of Season 8 of Seaguar’s Extreme Fishing Challenge and Season 10 of Jackson Kayak’s Kayak Fishing Show. Both hosted by renown kayak angler Jim Sammons, Seaguar’s Extreme Kayak Fishing Challenge will premiere on Sportsman Channel, Sunday, April 7th at 2:30 PM EST,...
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March 22, 2019
It’s Super, It’s Sessionable, It’s SuperEIGHT from Dogfish Head!
Milton, Del. – Calling all beer evangelists that enjoy imbibing with a purpose! Dogfish Head Craft Brewery created a new SUPER beer specifically designed for active lifestyle enthusiasts interested in incorporating high-quality ingredients in their beer choices – because that’s a thing they take seriously. Meet SuperEIGHT – a super-refreshing,...
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March 21, 2019
Mustang Survival Waterlife Fund Celebrates World Water Day 2019
Burnaby, BC – Mustang Survival®, the North American brand renowned for innovative solutions for the most demanding marine environments, is celebrating the United Nations international observance of World Water Day, March 22, 2019 on the local level. Having recently launched the Mustang Survival Waterlife Fund, a philanthropic committee established to...
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March 21, 2019
MODe Sports Nutrition Introduces New Single Serve Energy Blocks
Costa Mesa, CA – To better serve the grab-and-go, health conscious and active consumer, MODe Sports Nutrition has introduced new, single serve Energy Blocks in a branded display box. “The new display format allows brick-and-mortar retailers more and better merchandising options,” says JJ Rudman, MODe’s Director of Category Sales. “Single...
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March 21, 2019
LEM Helmets Partners with Italian UCI Pro Women’s Cycling Team BePink for 2019 Season
MORGAN HILL, Calif. (March 21, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, today announces its sponsorship of leading UCI pro women’s cycling team BePink. The Italian-based cycling team will exclusively wear LEM’s Gavia and Volata road performance helmets, providing a...
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March 21, 2019
Seirus Introduces New Heatwave Glove Styles for 2019
San Diego, CA (March 21, 2019) - Seirus, leaders in technical face, hand and head protection, is excited to share their new line of gloves featuring patented Heatwave technology. Three new gloves and two new mitt styles offer dependable warmth in a variety of new looks to fit any style,...
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March 20, 2019
Origin Announces New Partnership with L.L.Bean
Whistler, BC March, 2019 – Origin is thrilled to announce it has signed a new partnership with the internationally recognized outdoor brand L.L.Bean. Origin will be advising on L.L.Bean’s overall brand content strategy, as well as the storytelling specific to its iconic hunting and fishing products. Origin will spearhead growing...
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March 20, 2019
Cairn Launches Kitted™: a First-of-Its-Kind Outdoor Product Retail Experience
BEND, Ore. (March 20, 2019) — Cairn, the leaders in outdoor product curation, today introduced the outdoor industry’s first highly-personalized online retail experience: Kitted by Cairn. Launching initially as a beta program, Kitted’s data driven model delivers each member a curated product selection well-suited for their outdoor needs and aspirations...
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March 20, 2019
Dogfish Head Craft Brewery teams up with Pale Morning Media public relations for active & outdoorsy outreach
Milton, DE — Dogfish Head Craft Brewery (www.dogfish.com), the independent brewing icon known for brewing off-centered ales for off-centered people, will be teaming up with Pale Morning Media, a national boutique public relations agency specializing in the active outdoor lifestyle. “Dogfish has been a pioneer in the category of active...
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March 20, 2019
UCO’s #TrashTag Makes a Major Comeback
Seattle, WA – March 20, 2019 – Back in 2015, leading outdoor accessory brand UCO Gear launched the UCO #TrashTag Project, a social movement that encouraged the public to clean up litter on trails, parks, beaches and city sidewalks alike. Nearly 4 years later, the #TrashTag Project has made a...
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March 20, 2019
GU Energy Labs is proud to sponsor 2019 North American IRONMAN® and IRONMAN® 70.3® events
Berkeley, Calif. (March 20, 2019) — GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN® and IRONMAN® 70.3® events. GU Energy Labs will support each event with their line of Roctane Gels that are designed for long-duration and high-intensity activities that push athletes...
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March 20, 2019
KOKOPELLI Packraft Debuts It’s Toughest, Most Whitewater-Ready Boat Yet!
Boulder, Co (March 20, 2019) - This winter brought historic snowfall for much of the country, and when that sweet, sweet pow melts, it’s going to be one awesome whitewater season. And the Recon is the KOKOPELLI for your road to river missions and post-work shred-laps. It has same basic...
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March 19, 2019
Stio’s New Park City Mountain Studio Retail Store Now Open
PARK CITY, Utah (March 19, 2019) - Stio, the mountain lifestyle brand based in Jackson Hole, Wyo., is proud to announce that its newest Mountain Studio retail store in Park City, Utah is now open. The new store, located on Park City’s historic Main Street, opened on Friday, March 15,...
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March 19, 2019
Superfeet Gives Consumers Access to Expert Advice With All New Wellness Panel
FERNDALE, Wash. (March 19, 2019) – Why recover when you could re-energize? Superfeet, the industry leader in underfoot shape and support for more than four decades, is pleased to announce the debut of the Superfeet Wellness Panel, a new resource that provides exclusive advice, tips and support to help consumers...
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March 19, 2019
Therm-a-Rest Hyperion 20F/-6C Sleeping Bag Wins Backpacker Magazine 2019 Editor’s Choice Award
SEATTLE, Wash. (March 19, 2019) — Therm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1972, and this year is no different as Backpacker Magazine honors the brand with its 2019 Editor’s Choice Award for the new Hyperion 20F/-6C sleeping bag. The 900-fill bag, made with Nikwax...
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March 19, 2019
2019 Ninja World Series Finals Announced
Mystic Lake, Minnesota, March 19th, 2019: Ultimate Ninja Athlete Association (UNAA) the official global league of World OCR, the Fédération Internationale de Sports d’Obstacles, announced today the dates and location for the UNAA World Series Finals. UNAA CEO Mr. Bob Clark (USA) announced, “We are thrilled to be partnering with...
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March 19, 2019
BUBBA™ Debuts Lithium Ion Electric Fillet Knife at 2019 Bassmaster Classic Outdoors Expo
(Columbia, MO) March 18, 2019 – BUBBA™, a fishing lifestyle brand known for its high quality angling equipment designed by fishermen, for fishermen, has announced the debut of its brand new Lithium Ion Electric Fillet Knife (EFK) at this year’s Bassmaster Classic Outdoors Expo in Knoxville, TN. The Lithium Ion...
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March 19, 2019
Hydro Flask Partners with Independent Musicians to Launch Song
Bend, OR (March 19, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of a new original song in conjunction with its recently launched brand campaign,...
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March 18, 2019
In response to high demand, Nester Hosiery adds Matt Brucker as VP of Sales
Mt. Airy, NC, (March 18, 2019) – Over the past year Nester Hosiery, a leading US manufacturer of performance merino wool socks, has experienced a large increase in the number of world-leading brand partners it serves. To further grow and manage this demand Nester Hosiery has hired Matt Brucker as...
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March 18, 2019
Desert vibes: Succulents shine in KAVU’s spring collection
SEATTLE – KAVU’s top new pattern for Spring 2019 is Greenhouse, and it’s already nearly sold out. A colorful array of desert succulents bursting out against a dark backdrop, the Greenhouse print permeates KAVU’s spring line, from jumpsuits and sleeveless dresses for women to men’s board shorts, belt packs and...
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March 18, 2019
Hydro Flask Receives Four iF Design Awards, Including Coveted Gold Award
Bend, OR (March 18, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won four iF Design Awards, including a first-ever gold award. The Unbound Series™ 22 L Soft Cooler Pack and...
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March 18, 2019
OluKai Launches Adventure Ready Miki Collection
Irvine, CA – Mar. 18, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its best-selling Miki collection, which launched last March with the Miki Li with the addition of the Miki Slip and the Miki Trainer. The new additions give adventure-ready women two new options for getting...
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March 18, 2019
Hillsound Ambassador Named National Geographic’s Adventurer of the Year
Vancouver, BC (March 18, 2019) - Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce that their ambassador, Heather ‘Anish’ Anderson, has been named a National Geographic Adventurer of the Year. Anderson is a top-tier athlete, well-known thru-hiker on the trails,...
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March 18, 2019
Grassroots Outdoor Alliance takes step toward paper-free future, inspired by innovative commitment from The North Face
KNOXVILLE, TENNESSEE -- (MARCH 18, 2019) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is taking a step toward a paper-free future by encouraging and subsidizing a membership shift away from use of the paper “workbook” -- a ubiquitous outdoor industry...
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March 18, 2019
PrimaLoft, Inc. Announces Circularity of PrimaLoft® Bio™ Fibers, Further Advancing Relentlessly Responsible™ Mission
LATHAM, N.Y. (March 18, 2019) -- PrimaLoft, Inc., experts in advanced material technology, today announced its PrimaLoft™ Bio® fibers are renewable in a circular economy. As a result of third-party testing, the polyester fibers have proven capable of being chemically recycled. This process breaks down polyester to its basic components...