PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 4, 2021
Legendary Artist James Niehues Sets Out to Illustrate America’s Most Iconic National Park Landscapes
DENVER (May 4, 2021) -- James Niehues, the celebrated artist behind the evocative hand-drawn depictions of more than 200 ski resorts across the globe, announced today the start of a journey more than 30 years in the making. After 35 years as one of the most established mountain guides in...
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May 4, 2021
10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale
BEND, OR – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from Reel Good benefit...
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May 4, 2021
TriggerPoint Celebrates International Foam Rolling Day with Exclusive Live Programming and Social Contest
Carlsbad, Calif. (May 4, 2021) —TriggerPoint, the leader in recovery and massage products in the athletic and personal wellness markets, encourages everyone to learn about the benefits and importance of foam rolling on International Foam Rolling Day, May 11, 2021. “Foam rolling offers many benefits not only for athletes, but...
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May 4, 2021
Honey Stinger Partners with Professional Snowboarder Mick Dierdorff
STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a Steamboat Springs native, grew up on the slopes near Honey Stinger’s headquarters. At nine years...
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May 4, 2021
The National Forest Foundation Launches Mt. Baker-Snoqualmie
Seattle, WA. (May, 4 2021) - The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193 million acre National Forest System, has designated Mt. Baker-Snoqualmie (MBS) as one of its Treasured Landscapes, Unforgettable Experiences. As part of this four-year conservation program, the...
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May 4, 2021
Local Boulder Breweries Collaborate on “CO Care Can” to Support Victims, Families and Those Directly Impacted by Boulder Supermarket Tragedy
To support victims, families, and those directly impacted by the Boulder Supermarket Tragedy, local breweries, Upslope Brewing Company, Oskar Blues Brewing, Left Hand Brewing, Sanitas Brewing Co., Bootstrap Brewing Co. and Mountain Sun Pub & Brewery have teamed with brand marketing accelerator, Fortnight Collective to create, “Colorado Care Can”, an...
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May 4, 2021
mountainFLOW Unveils New Plant-Based Bike Products
(BOULDER, CO - April 2021)- mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, today unveiled a new collection of plant-based bike products that are biodegradable, non-toxic, and rival all other petroleum-based competitors on the market. The new line...
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May 3, 2021
Chaco’s Latest Flips Won’t Flop
ROCKFORD, Mich. (May 3, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, is excited to introduce the Classic Flip™ and Classic Flip™ Leather styles to its Spring ’21 range. These performance flip-flop styles are made to last whether you are hiking to that private surf spot or just lounging...
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May 3, 2021
10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale
BEND, OR (May 3, 2021) – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from...
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May 3, 2021
Skratch Labs Introduces New, Vegan Sport Recovery Drink Mix
Boulder, CO - Skratch Labs, an innovator in performance nutrition, announces the release of Sport Vegan Recovery Drink Mix. This new, plant-based version of their popular milk-based Sport Recovery Drink Mix, is the result of feedback from vegan consumers seeking a recovery product from Skratch Labs to fill their sports nutrition...
