PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 23, 2021
LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign
NEWBURY PARK, Calif. (March 23, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are...
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March 23, 2021
Yakima’s Unprecedented EXO System is Available Now
LAKE OSWEGO, Ore., March 23rd, 2020 –Innovation has once again been the driving force at Yakima as they continue to evolve and push the envelope of versatility and functionality in product research and design. The Spring of 2021 will feature the release of the EXO System, as well as bring...
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March 22, 2021
Kane Footwear Releases New Colorway of Sugarcane-Based Slip-On in Honor of Earth Day
Westport, CT — Kane, the footwear brand with a mission to promote recovery for body and planet, has released a new colorway of its Revive slip-on in celebration of Earth Day. The Wasabi/Lime limited edition color combination of the Revive, released Tuesday, March 23rd, is part of Kane’s Earth Day...
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March 22, 2021
Bluebird Backcountry Doubles Down on Bear Mountain
(KREMMLING, CO - Mar. 22, 2021) — Bluebird Backcountry announced today that it had extended the lease at its current location and plans to call Bear Mountain home for the foreseeable future. The no-chairlifts, ski-patrolled backcountry ski area is the first of its kind. Located 40 minutes from both Steamboat...
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March 22, 2021
Osprey Enters Hardside Luggage Market with Transporter 4-Wheel Series Featuring Proprietary Design and First-to-Market Recycled Polycarbonate Shell for Fall 2021
Cortez, CO – March 22, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, enters the hardside luggage market for Fall 2021 with the Transporter 4-Wheel Hardside series featuring proprietary shell, hardware and component designs. In addition to the uniquely Osprey design, the brand is first-to-market with...
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March 22, 2021
Celebrating 25 years of KINeSYS Performance Sunscreen
22 March 2021 - Performance sunscreen brand KINeSYS is celebrating 25 years of protecting active outdoor people. The milestone has brought a perfect opportunity to reminisce on the past, define what makes the brand unique, and welcome a new era of KINeSYS. The KINeSYS mission is to develop innovative sun...
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March 22, 2021
Tech Protected: Matador Launches Waterproof Travel Cases for Laptops and Cameras
BOULDER, Colo. (March 22, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Laptop Base Layer and Camera Base Layer, lightweight, waterproof protective cases for transporting cameras, laptops and other valuable electronics. The base layers feature flexible and durable exteriors for padded protection, and...
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March 19, 2021
Introducing Everyday Calm by Amari – An Easy-to-Take, Water-Soluble Adaptogen CBD Blend
Boulder, CO (March 19, 2021) — Amari, a wellness company focused on providing plant-based solutions to support leading a healthy lifestyle, introduces its Everyday Calm formula, to promote a healthy stress response in the face of today’s life challenges. “With the American Psychological Association reporting stress levels at an all-time...
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March 19, 2021
La Sportiva Welcomes New General Manager
Ziano di Fiemme, March 2021 – From a small artisan workshop and its foundation by Narciso Delladio in 1928, to an innovative company that has changed the ways of enjoying the mountains with its specifically designed products, under the guidance of Francesco Delladio, up to the expansion into international markets...
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March 19, 2021
Salomon Athlete Jessie Diggins Crowned Nordic Skiing’s World Cup Overall Champion
OGDEN, Utah (March, 2021) — In a historic first in the sport of Nordic skiing, American skier and Salomon athlete Jessie Diggins has won the FIS Cross Country World Cup Overall title, concluding a standout season for the 29-year-old from Minnesota. It is the first time in history that an...
