March 29, 2021

NPD Group Announces Winners of Inaugural Outdoor Sports Industry Performance Awards – NEMO named fastest growing camping brand in the US outdoor industry

{Dover, NH—March 29, 2021}—Over the course of 2020, NEMO’s founder and CEO, Cam Brensinger, felt like he was riding a rollercoaster, like most every other CEO across the world. At the start of the pandemic, in March of 2020, he put nearly everything on hold—production, sales, and marketing. Only product...

March 26, 2021

Bajio Sunglasses Selects Groundswell PR as Agency of Record

New Smyrna Beach, FL (Mar.26 2021) – Bajio, manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce its partnership with Groundswell PR. Groundswell will establish an integrated communications strategy, increasing industry and consumer awareness around Bajio’s groundbreaking blue-light filtering technology, as well as their environmental and philanthropic...

March 25, 2021

Kitsbow Unveils Adjustable, Reusable Face Mask with HEPA Type Filter

Old Fort, N.C. (March 25, 2021) — Premium cycling apparel manufacturer Kitsbow, known for its craftsmanship and impeccable fit, today unveils its new Adjustable & Reusable Face Mask, HEPA Type with adjustable head straps for more versatile use such as cycling and hiking with an even better, more customized fit...

March 25, 2021

World-class Athletes Join Altra’s 2021 Elite Ambassador Team

Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes who inspire communities to move naturally, amplify each other’s voices, and unite athletes of all...

March 25, 2021

Industry veteran Jim Osgood named new President of North America and Pacific Rim for Cascade Designs

SEATTLE, Wash. (March 25, 2021) - Cascade Designs; the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite; is pleased to announce the appointment of Jim Osgood as the organization’s newest President of North America and the Pacific Rim (N.A.P.R.). Osgood will bring more than 30 years of executive...

March 24, 2021

National Park Trust Launches #MyParkMyWhy Social Campaign to Celebrate America’s Parks in the Lead Up to Its Annual Kids to Parks Day

Washington, D.C. (March 25, 2021) – In the lead up to its annual Kids to Parks Day celebration, held this year on Saturday, May 15, National Park Trust today announced the launch of its #MyParkMyWhy social media campaign. Because current CDC guidelines discourage large public events, the Park Trust is...

March 24, 2021

A Match Made in Steamboat – Point6 To Sponsor SBT GRVL

Steamboat Springs, CO (March 24, 2021) - Point6, the family-owned manufacturer of superior merino wool socks, base layers and accessories will join the incredible Steamboat Gravel event in 2021 as an official sponsor.  The event, scheduled for the weekend of August 14th-15th, will feature a record 3,000 riders from all 50 states, double...

March 24, 2021

Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes

NEW YORK (March 24, 2021)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also crazy...

March 24, 2021

Buddy On-Demand Insurance Partners with Wherewolf Digital Waivers

RICHMOND, Va. March 24, 2021 —A joint partnership between top-rated insurtech startup Buddy (https://buddyinsurance.com/) and Wherewolf (https://getwherewolf.com/), the premier digital waiver software provider, was announced today. The agreement means that adventure tourism operators offering activities like mountain biking, heli-skiing, whitewater rafting, ziplining, caving and more can now add previously unavailable medical...

March 24, 2021

Quiksilver launches “Made Better” collection: better materials and manufacturing for a better future

HUNTINGTON BEACH, Calif. (March 2021) — Quiksilver has announced its latest initiative, “Made Better,” as the result of its dedication to finding better ways to make both men’s and women’s apparel. Its debut Men’s collection will showcase the brand’s recent methods of sustainable and eco-friendly manufacturing across the following new...