PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 2, 2021
South Australian Manufacturer Powers Towards Factory of the Future with AMGC
Australian electronic manufacturer REDARC to deploy Industry 4.0 Smart factory technology Adoption of new technologies and training programs to drive export growth and skilled jobs for the Australian manufacturer Project to serve as a case study on adoption of Industry 4.0 practices and processes via AMGC’s Manufacturing Academy learning portal...
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March 2, 2021
Cat Bradley joins Spring Energy Elite Team
Cat Bradley, an ultra runner, Olympic trials qualifier, and 2017 Western States champion, joins Spring Energy Elite Team. Cat has a long list of achievements, including top spots at the most competitive races. A combination of Spring Energy, real food performance nutrition products, with Cat’s enthusiasm, hard work, and talent...
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March 2, 2021
rabbit Announces Partnership with Anna Frost
March 2nd, 2021 - Santa Barbara, California - Anna Frost, who is perhaps best known for her world-class running performances across trails and up mountains around the world, has partnered with rabbit, a cutting-edge running apparel brand from California, to become the latest edition to their professional team. Her record-breaking...
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March 2, 2021
Solo New York Wins Prestigious SEAL Business Sustainability Award
NEW YORK, NY - March 2, 2021 - Solo New York, one of North America’s largest and most innovative bag and luggage brands, today announces that it has been awarded a 2020 SEAL Business Sustainability Award, which celebrates leadership, transparency, and commitment to sustainable business practices. Solo was awarded the...
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March 1, 2021
Introducing the New HP16R Headlamp from Fenix
Fenix has a long-standing reputation for building some of the most reliable, durable flashlights and headlamps on the market. Engineered with useful, easy-to-operate features and convenient, hands free accessibility, Fenix’s line of headlamps are made to perform. The newest addition is no exception. Fenix is pleased to introduce the new...
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March 1, 2021
Lava Linens Partners with Meteorite PR
Boulder, CO (March 2021)- Lava Linens, a Colorado-based company committed to developing premium eco-friendly French linen towels from the homestead to the trailhead and everywhere in between, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it unveils new products and wholesale...
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March 1, 2021
Fjällräven Introduces Samlaren, a Unique Collection That Puts Leftover Fabrics to Good Use
LOUISVILLE, Colo. (Mar. 1, 2021) – Today, Fjällräven launches Samlaren—Swedish for “the gatherer.” This unique collection is a new concept rooted in Fjällräven’s commitment to quality and tradition of not letting resources go to waste. All products bearing the Samlarenbadge are created using leftover fabrics from Fjällräven’s mills and factories,...
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March 1, 2021
Decathlon to Showcase New Camping, Hiking, Outdoor Gear at Live Virtual Press Event, March 9
SAN FRANCISCO (March 1, 2021) — Decathlon, the world’s largest sporting goods retailer, will host a live press event on March 9, 2021, at 8:30 a.m. PST. Attending media will meet design teams from Decathlon’s hiking, camping and backpacking brands, Quechua and Forclaz, and get a peek behind the scenes...
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March 1, 2021
KINeSYS is back as an Official Sponsor of the Women’s Adventure Film Tour USA
1st March 2021, Vancouver, Canada - KINeSYS Performance Sunscreen have announced they will be once again sponsoring the Women’s Adventure Film Tour USA. Now in its third year, the tour features a selection of unique films that are carefully chosen to show incredible women achieving their personally adventurous goals. KINeSYS...
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February 26, 2021
Costa Sunglasses Names Verde Brand Communications as PR Agency of Record
DAYTONA BEACH, Fla. (February 26, 2021) – Costa Sunglasses, the category leader in performance eyewear for fishing and all aspects of watersports, this week retained Verde Brand Communications to lead its brand communications and public-relations efforts. Started by a core group of anglers in 1983, Costa has been making high-performance,...
