July 23, 2019

Eddie Bauer Hosts Fundraising Campaign for Big City Mountaineers

Golden, Colo. (July 23, 2019) – Big City Mountaineers, a leading provider of wilderness adventures for under resourced youth, announces today its partnership with Eddie Bauer and Ed Viesturs for a month long fundraising campaign benefitting Big City Mountaineers (BCM). The campaign will run from July 21st– August 17th at Eddie...

July 23, 2019

Liv Cycling Reveals New Avail AR

NEWBURY PARK, Calif. (July 23, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the new versatile Avail AR to its extensive line of endurance-focused road bikes. The all-road capable Avail AR offers wide tire compatibility up to 38c and an updated geometry for a...

July 22, 2019

Wigwam’s SynchroKnit™ “Run For Your Cause” Results in Donations to 17 Outdoor Non-Profits

Sheboygan, WI. (July 22, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to announce its “Run for Your Cause” event at Outdoor Retailer in June 2019 hosted 17 runners from 17 non-profits. Runners were encouraged to sign up to run on a treadmill for...

July 22, 2019

Moultrie Mobile Extends Cellular Trail Camera Leadership

BIRMINGHAM, AL, July 22, 2019 — Moultrie Products is proud to announce a number of major advancements to Moultrie Mobile, its cellular trail camera system. In addition to successfully transitioning to Verizon’s 4G network, Moultrie Mobile has entered into a partnership with AT&T, giving the system broad coverage across the...

July 19, 2019

Merrell Sheds Light on Barriers to Getting on the Trail

ROCKFORD, Mich. (July 19, 2019) - Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, found in a survey of 2,500 adults that 53 percent don’t hike because of perceived barriers like not living close to trails...

July 17, 2019

HeiQ announces PFC-free DWR with dry cleaning durability

Consumers of water repellent jackets, pants and footwear think it is important that products are made of environmentally-friendly materials and are PFC-free1. HeiQ Eco Dry is a family of innovative, eco-friendly and PFC-free water repellent textile technologies that provide protection against water and water-based stains. As of August 2018, HeiQ...

July 16, 2019

prAna Names Marcie Peters Vice President of Global Sales

Carlsbad, CA – July 16, 2019– prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, is pleased to announce the appointment of Marcie Peters as Vice President of Global Sales. “We are thrilled to welcome Marcie to the prAna family,” said Russ...

July 16, 2019

LINDSEY VONN: The Final Season

Universally recognized as the greatest female skier ever, Lindsey Vonn went on a remarkable journey that was defined by unexpected twists and turns and dramatic peaks and valleys in its final chapter. Produced in conjunction with Teton Gravity Research, HBO’s feature-length documentary LINDSEY VONN: THE FINAL SEASON intimately recounts the...

July 11, 2019

Filson and Merrell Launch Sandal Collaboration

SEATTLE, WA and ROCKFORD, MI (July 11, 2019) — Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell,...

July 11, 2019

Origin and MEC-Produced Short Film Facing Sunrise Wins Prestigious Gold Marketing Award

WHISTLER, B.C. (July 11, 2019) —Award-winning marketing agency Origin and leading Canadian outdoor sports retailer MEC received Gold: Multicultural Online Film from The Optimized Marketing Awards for its short film Facing Sunrise, announced in June. The Origin-produced film, which shines a light on the face of visible minorities in the...