PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 7, 2018
DÆHLIE Teams Up with Verde Brand Communications for Integrated Media Relations
BROOMFIELD, Colo. (September 7, 2018) – DÆHLIE, the #1 active Nordic apparel company in Scandinavia, is joining forces with Verde Brand Communications as its agency of record for integrated media relations & brand communications. Verde brings a fresh, strategic, and creative approach to DÆHLIE, offering branding and storytelling that focus...
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September 7, 2018
Mizu Launches Innovative Water Bottle Filtration System
Carlsbad, California, September 7th, 2018 – Today, Mizu announced the arrival of a new water filtration system that works with their existing water bottles – the next evolution in the company’s already comprehensive reusable product line. The system features a flip up straw lid where the straw can be unscrewed...
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September 6, 2018
prAna Partners with JAM Collective
Carlsbad, CA and San Francisco, CA – prAna, a leader in stylish, versatile, and sustainably-made apparel that inspires healthy, active, free-spirited living, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications and strategic partnerships....
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September 6, 2018
Klean Kanteen and Elements bvba Expand Partnership in Europe
CHICO, Calif. (September 5, 2018) – Klean Kanteen, leader in the reusable drinkware space since 2002, has expanded their partnership with Elements to include distribution in France. Elements will also continue current distribution efforts in Benelux for Klean Kanteen, which have been in place since 2013. In addition to Klean...
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September 5, 2018
World T.E.A.M.’s Adventure Team Challenge Begins September 7
Eagle, Colorado, September 5, 2018 – National non-profit World T.E.A.M.’s inclusive Adventure Team Challenge begins September 7 in the rugged high Gore Mountains northeast of Eagle. Able-bodied and adaptive athletes from across the United States will compete in the outdoor adventure race that includes mountain biking, river rafting, rock sports...
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September 5, 2018
Mountain Khakis Announces Jeremy Hale as New President
JACKSON HOLE, WY (September 5, 2018) – Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, is pleased to announce Jeremy Hale will be joining MK as President, reporting to Executive Chairman Warren Kanders. In his role, Jeremy will oversee all efforts at MK, including...
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September 4, 2018
Stegmann Graz Leather Clog
Richmond, VA – Since 1888, Stegmann has been handcrafting their signature wool felted clogs. In 2017, they introduced leather and suede. The Graz, made with finest materials and superior craftsmanship, is designed for customers who love the comfort and classic aesthetic of the Original 108 wool clog. The Graz mirrors traditional...
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September 4, 2018
Personal Shark Deterrent Myths Busted!
Ocean Guardian, powered by Shark Shield Technology, is the world’s only scientifically proven and independently tested electrical shark deterrent, yet myths about whether it works and that it attracts sharks still exist, preventing this proven safety technology being broadly adopted. Today, marine biologist and shark conservationist, Amanda Elizabeth, provides the...
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August 31, 2018
Sweet Protection Enhances Sales and PR Efforts With Addition of Two New Agencies
Boulder, CO (August 31, 2018) - Sweet Protection, makers of high-performance helmets and protective gear, announced today the hiring of two specialized agencies to bolster Sales and PR efforts for their brand in North America. Massachusetts based Read & Run, Inc. will manage New England sales for Sweet Protection’s products,...
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August 31, 2018
Earth Treks Opens North America’s Largest Climbing Gym
ENGLEWOOD, Colo. (August 31, 2018) – Earth Treks Climbing and Fitness announced today the official opening of North America’s largest indoor climbing gym. The 53,000 square foot facility in Englewood, Colorado will feature world-class climbing and bouldering, along with amenities such as a yoga studio, fitness and cardio zones, climbing...
