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June 3, 2019
Outdoor Skills Tested at World T.E.A.M.’s Inclusive Adventure Team Challenge New York
Harris, New York, June 3, 2019 – Seventeen young athletes with varying abilities from The Center for Discovery (TCFD) are joining 30 experienced outdoor sports coaches for the June 6-8 Adventure Team Challenge New York, an inclusive team adventure program from national non-profit World T.E.A.M. Hosted each summer since 2010,...
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June 3, 2019
eqpd Expands Built-for-a-Purpose Fundraising Program with SheJumps Partnership
TWISP, WA. (June 3, 2019) – SheJumps and eqpd (“equipped”), two entities that share a passion for environmental sustainability and the outdoors, have collaborated to create a limited-edition SheJumps LastBag, which is available with a donation of $100 or more to the organization during the month of June. SheJumps increases the...
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May 31, 2019
TINCUP Whiskey Debuts New ‘Backcountry Adventure’ Campaign
DENVER (May 31, 2019) – TINCUP®, the Mountain Whiskey, is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the ‘Backcountry Adventure’ campaign. The fully integrated campaign includes a new television spot, digital short film, experiential activations, and consumer photo contest aimed at those...
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May 30, 2019
Suunto Celebrates World’s Toughest Adventure Race
Ogden, UTAH — Suunto, a global leader in sports watches and precision instrument, is partnering with the Red Bull X-Alps, the world’s toughest adventure race, for the 2019 season. The 1,138-kilometer, or 708-mile, event will begin on June 16 in Salzburg, Austria, crossing the borders of six countries before ending...
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May 30, 2019
Jenn Dice promoted to chief operating officer at PeopleForBikes
BOULDER, Co., May 30, 2019 – PeopleForBikes, the U.S. national bike advocacy, promotion and industry association, is pleased to announce that Jenn Dice, vice president of the organization's Business Network, has been promoted to chief operating officer, effective immediately. Dice joined PeopleForBikes (PFB) in 2013, after 11 years as director...
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May 30, 2019
With independent specialty retail sales on growth streak, Grassroots Outdoor Alliance marks 25th anniversary at upcoming Connect buying show
KNOXVILLE, TENN. (MAY 30, 2019) --Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will mark their 25th anniversary at the upcoming Grassroots Connect buying show in Knoxville, Tennessee, on June 9-12, 2019. Honoring the milestone with special presentations during their member dinner and Education...
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May 30, 2019
Open Sky Wilderness Launches SKYlights Podcast
Durango, CO., (May 30, 2019) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is excited to announce the launch of its SKYlights podcast. In each episode of SKYlights, Open Sky Co-founder and Executive Director, Emily Fernandes will speak...
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May 30, 2019
Hillsound Equipment Launches Ultralight Backpacking Stool
Vancouver, BC (May 30, 2019)- Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is launching their new BTR stool at the Outdoor Retailer Summer Market, June 17. The BTR Stool, which stands for Better Than a Rock, is the ultimate lightweight seat for outdoor...
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May 29, 2019
Gear.com Partners with White Cloud Communication to Lead Public Relations
Salt Lake City, UT (May 29, 2019) — Gear.com announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor, and adventure industries, to manage its public relations and communication strategy. Effective immediately, White Cloud Communication will work closely with the...
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May 29, 2019
Flylow boosts mountain bike collection with easygoing performance designs for summer 2020
DENVER, COL./ May 29, 2019 -- Flylow (www.flylowgear.com), designers of independent, homegrown and mountain raised apparel, is boosting their mountain-bike collection for spring 2020. Debuting at the 2019 Outdoor Retailer Summer Market, Flylow’s newest mountain bike styles build on a tradition of pairing technical performance with a healthy dose of understated...
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May 29, 2019
Outdoor Research doubles U.S. manufacturing to more than 200 jobs with second onshore factory
SEATTLE, WA. (May 29, 2019) – Outdoor Research, the Seattle-based leader in performance apparel and outdoor gear, has expanded its decades-long commitment to making products in the U.S. by investing in a new manufacturing facility that opened in April, doubling the number of OR staff building apparel and gear onshore....
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May 29, 2019
Doug Peacock, John Sterling to Speak at The Conservation Alliance Breakfast
Bend, OR; May 29, 2019– Author and naturalist Doug Peacock will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market in June. Peacock’s presentation will cover his 50 years of working to protect grizzly bear habitat in the Northern Rockies. Following Peacock’s talk,...
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May 28, 2019
Keen’s Palo Alto Garage Honored With Tall Tree Award
PORTLAND, OR– (May 28, 2019)– KEEN, Inc.(KEEN), a values-led, independently owned outdoor and lifestyle footwear brand, announces that its Palo Alto, Calif.-based KEEN Garage has received the 2019 Tall Tree Award in the business category. “Receiving this prestigious award affirms KEEN’s commitment to being good business stewards, giving back to...
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May 28, 2019
World T.E.A.M.’s June 1 Adventure Team Challenge Washington D.C. Empowers Participants
Washington, D.C., May 28, 2019– Non-profit World T.E.A.M.’s inclusive Adventure Team Challenge Washington D.C. returns to the Capital Region June 1st, welcoming young athletes with intellectual and developmental disabilities (IDD) for a day of challenging outdoor sports activities. Partnering with Best Buddies Capital Region, the program teams adaptive with able-bodied...
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May 28, 2019
BOGS° Footwear Launches ‘Reuse a Boot Program’ to Benefit Outdoor Education
Portland, OR. (May 28, 2019) – A parent favorite across the country, BOGS° Footwear, known for footwear offering all-day comfort and durability regardless of the weather, has announced a plan to give new life to gently-used boots. The Reuse a Boot Program provides consumers an easy way to pay it forward...
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May 28, 2019
Same Tasty Fuel, Fresh New Look: Honey Stinger Rolls Out Brand Refresh
STEAMBOAT SPRINGS, Co. (May 28, 2019)— For the first time in 17 years, Honey Stinger, the award-winning manufacturer of nutritional products featuring honey, is sporting a brand new look. The company has begun releasing an updated brand identity, including a new logo, colors and font, new brand statement and tagline, and...
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May 24, 2019
SOAR Act Seeks to Improve Outfitter and Guide Permitting System
(Boulder, CO) —The American Mountain Guides Association (AMGA) today praised Senator Martin Heinrich (D-NM) and Senator Shelley Moore Capito (R-WV) for introducing the Simplifying Outdoor Access for Recreation Act (SOAR Act) in the U.S. Senate. This bipartisan legislation makes changes to the outfitter and guide permitting systems of the federal...
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May 23, 2019
Another Epic Season of Epic Trails Set to Hit US Airwaves, June 4th
Season 2 of the highly anticipated television series, Epic Trails, is set to premiere on FOX Sports Network on Tuesday, June 4th at 5:30pm. Following close behind the launch on FOX Sports Network, Season 2 of Epic Trails will begin airing on Outside TV. The season kicks off with host,...
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May 23, 2019
The Outdoor Business Climate Partnership Lobbies For Climate Action On Capitol Hill
(Washington, D.C. May 23, 2019) This week, the Outdoor Business Climate Partnership (OBCP) joined over 76 companies on Capitol Hill to advocate for immediate and bipartisan climate action, specifically, putting a price on carbon. Three powerful trade organizations comprise the OBCP: Snowsports Industries America (SIA), the National Ski Areas Association...
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May 23, 2019
Origin Retains White Cloud Communication for Public Relations and Communications Strategy
WHISTLER, B.C. (May 23, 2019) - Origin, an award-winning tourism and outdoor-focused creative, content and strategic marketing agency based in Canada, announced today its partnership with Idaho-based White Cloud Communication as its communications strategy, public relations and awareness partner. White Cloud will spearhead growing Origin’s position in the industry and...
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May 23, 2019
52 Businesses Urge Secretary Perdue to Protect Utah’s National Forest Lands
Bend, Ore., May 23, 2019 – Fifty-two businesses from across the country joined The Conservation Alliance in a letter to U.S. Department of Agriculture Secretary Sonny Perdue urging him to protect North America’s wild places by upholding the National Roadless Rule. The National Roadless Rule has preserved wildland recreation opportunities...
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May 23, 2019
Black Diamond Equipment Presents 10th Annual SLCA Fundraiser
SALT LAKE CITY, May 23, 2019 – Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 10th annual Salt Lake Climbers Alliance (SLCA) fundraiser, scheduled for 6-10 p.m., Thursday, June 6. The event will take place at Black Diamond’s Salt Lake City headquarters,...
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May 22, 2019
Kris McDivitt Tompkins to Keynote 2020 American Alpine Club Annual Benefit Dinner in Denver, CO
Golden, CO (May 22, 2019) — The American Alpine Club, the country’s oldest and largest climbing advocacy organization, is thrilled to announce that the club’s 2020 Annual Benefit Dinner will be returning to the Denver area with conservationist Kris McDivitt Tompkins to keynote the event. The weekend event is scheduled...
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May 22, 2019
evo to Relocate Headquarters
SEATTLE (MAY 22, 2019) – Seattle-based action sports and outdoor retailer evo announced today it is relocating its current headquarters to a new location at the Cedar Speedster building at 401 North 36th Street in Fremont this fall. In line with evo’s community-minded ethos, the new address is designed to be a...
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May 22, 2019
CHROMUCH: The New Standard In Sustainable Performance Fiber and Textile Color
Taipei, Taiwan (May 22, 2019) – CHROMUCH, an innovator in sustainable, color-rich and developer-friendly synthetic fibers, will make its debut in the United States with its brand launch at Outdoor Retailer Summer Market, June 18-20, 2019 in Denver, CO. CHROMUCH advances a new standard in sustainable color design with its...