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Press Release Archives

    All Posts by 360 Adventure Collective.

  • 360 Adventure Collective Celebrates Impressive Attendance Growth at Summer Expos

    Asheville, NC — July 8, 2019—360 Adventure Collective, the largest year-round East Coast organization for sales reps that service all retailers selling lifestyle product for all seasons, is celebrating a hugely successful Summer Expo season,…

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  • Diamond Brand Gear Outfits First Ever Forest Service Glamping Site

    Asheville, NC – Diamond Brand Gear, an American manufacturer of outdoor gear, recently partnered with Pisgah Hospitality Partners, an Asheville-based recreation area and glamping site, to bring luxury to the wilderness. Located at Lake Powhatan…

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  • Appalachian Gear Company Earns Prestigious Industry Award

    Charlotte, NC – June 24, 2019 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, is thrilled to bring home one of the industry’s most prestigious awards following the…

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  • Appalachian Gear Company Names Darby Communications Agency of Record

    Charlotte, NC – June 14, 2019 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, proudly announces its partnership with fellow North Carolina-based business Darby Communications. Effective immediately, Darby…

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  • Have Bag, Will Travel: Diamond Brand Gear Unveils New Day Tripper Duffle Bag

    Asheville, NC – June 13, 2019 – Diamond Brand Gear, an American manufacturer of outdoor gear, is excited to expand their lifestyle offerings with a new durable travel bag. With a long history of manufacturing…

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  • UCO Expands Upon Lantern and Camp Kitchen Collections

    Seattle, WA – From the backcountry to backyard barbeques, UCO camping accessories have provided utility, comfort and originality in the outdoors since 1971. 2019 continued that legacy of innovation and design as UCO unveiled a…

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  • Tailwind Nutrition’s New Flavor Will Make You Feel Like a Kid Again

    Durango, CO – June 12, 2019 – Tailwind Nutrition is excited to debut Colorado Cola, a new addition to its Endurance Fuel line, at the Summer Outdoor Retailer show next week. Reminiscent of cola treats from…

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  • Ecōths Introduces Graphic Tee Collection and Additional Bottoms Options

    Reno, NV – June 11, 2019 – In the five years since its launch, sustainable men’s clothing brand Ecōths has donated over 400,000 meals across the United States through its 3 Campaign. On a continued…

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  • Sweet Dreams are Made of This: Sierra Designs Brings New Sleep Systems for S20

    June 11, 2019 – Boulder, CO- For decades, Sierra Designs has succeeded in providing some of the best cost-to-weight value in the industry. The brand’s Spring 2020 offerings are no exception, as they continue to…

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  • From Basecamp to Backcountry: Sierra Designs Debuts New Tents

    June 7, 2019 – Boulder, CO- After more than 50 years of creating beautiful, functional and attainable equipment, Sierra Designs knows quality gear and affordability don’t have to be mutually exclusive. Staying true to their legacy, the…

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  • Tailwind Nutrition On-Site for all Outerbike Events in 2019

    Durango, CO – Tailwind Nutrition will be providing its Endurance Fuel for all Outerbike events beginning with Sun Valley, Idaho June 21-23. Riders will be able to refill their water bottles and hydration packs with Tailwind’s…

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  • Aventura Embraces the Art of Slow Living with Spring ’20 Collection

    Reno, NV – Family owned and operated, sustainable women’s clothing company, Aventura, is introducing a spring collection that is jam packed with fresh styles designed for living in all day, every day. Since Spring 2018,…

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  • 360 Adventure Collective Announces Second-Annual On Snow Demo Schedule

    Asheville, NC — June 5, 2019—360 Adventure Collective, a trusted association for outdoor and winter sales reps on the East Coast, has announced On Snow Demo dates and venues providing on-snow testing experiences in New…

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  • Old Town® Launches Newest Addition to Top-Selling Topwater Series

    Old Town, Maine – Expanding on one of the most successful product launches in their 121-year history, Old Town is proud to debut  the Topwater 120 PDL, the total fishing package in a compact, nimble format. This…

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  • Andrew Day Named Sierra Designs Vice President & General Manager

    May 20th, 2019—BOULDER, COLORADO—Andrew Day has been promoted to Vice President and General Manager of Sierra Designs, announced Harry Kazazian, CEO of Exxel Outdoors, the brand’s parent company. “We could not be more excited to…

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  • Sierra Designs Partners with Under Canvas

    May 15, 2019 – Boulder, CO – Known for their functional, beautiful and attainable camping equipment, Sierra Designs has encouraged wanderlust since 1965, making outdoor adventures more accessible for all.  The heritage brand is excited…

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  • Sierra Designs Clearwing Tent Awarded with Gear of the Year

    Boulder, CO – Heritage brand Sierra Designs has provided incredible design and functionality at attainable prices for decades, offering some of the best cost-to-weight outdoor gear in the industry. Recognized for its technical ingenuity and…

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  • Tailwind Nutrition On-Course at 2019 Sinister Sports Race Series

    Durango, CO – Tailwind Nutrition is proud to announce a partnership in 2019 with Sinister Sports, organizers of premiere endurance racing events in Alberta and British Columbia. With distances ranging from 5K to 100 miles,…

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  • Tailwind Nutrition Named as Finalist for 2019 Wright Awards

    Durango, CO – April 24, 2019 –  Tailwind Nutrition is proud to announce that it has been selected as a finalist for the prestigious Wright Awards, hosted by Denver-based Something Independent. Tailwind made the cut…

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  • 360 Adventure Collective Announces Recipients of 2019 Outdoor Opportunity Grants

    Asheville, NC — April 17, 2019 — 360 Adventure Collective, the most-trusted association for independent and non-independent outdoor sales reps on the East Coast, has announced the recipients of the 2019 Outdoor Opportunity Grants, an…

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  • 360 Adventure Collective Names Asheville-Based Darby Communications for Public Relations

    Asheville, NC — April 15, 2019 — 360 Adventure Collective, the most-trusted association for independent and non-independent outdoor sales reps on the East Coast, has chosen Darby Communications as its public relations agency of record,…

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  • tenalach Names Asheville-Based Darby Communications for Public Relations

    Winnipeg, Manitoba — April 10, 2019 — tenalach, the Canadian-based maker of high quality lawn games, has chosen Darby Communications as its public relations agency of record, effective immediately. Through the partnership, Darby Communications will…

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  • LifeSaver Unveils Revolutionary Water Purification System

    (March 26, 2019 – Colchester, UK) – LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, proudly announces a brand new product that revolutionizes community and off-grid water purification. Capable of producing more than…

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  • UCO’s #TrashTag Makes a Major Comeback

    Seattle, WA – March 20, 2019 – Back in 2015, leading outdoor accessory brand UCO Gear launched the UCO #TrashTag Project, a social movement that encouraged the public to clean up litter on trails, parks,…

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  • Astral’s New Hemp Footwear Takes a Walk on the Sustainable Side

    Asheville, NC – Offering a more sustainable solution to footwear, Astral welcomes the Hemp Baker, Hemp Loyak and Hemp Maria to their growing collection of #NatureFirst performance casual shoes. A combination of hemp and recycled…

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  • Old Town® Unveils the Ideal Grab-N-Go Watercraft for Anglers and Hunters

    (Old Town, ME – March 7, 2019) – Old Town is proud to unveil its innovative new solo canoe, the Discovery 119 Solo Sportsman. Combining the best of both worlds, this hybrid canoe, packed with…

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  • Aventura Clothing Reveals New Brand Look

    Reno, NV – Women’s sustainable clothing company, Aventura Clothing, has debuted a fresh logo and icon for Spring 2019. The new look pays tribute to the brand’s growing commitment to sustainable materials and their continued…

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  • Industrial Revolution Hires New President

    (Seattle, WA – February 13, 2019) – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, proudly announces the addition of Drew Keegan as its new President. Keegan will tap into his vast…

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  • Diamond Brand Gear Proudly Expands Wall Tent Distribution

    (Asheville, NC) – – Diamond Brand Gear, an American manufacturer with a legacy of producing high-quality packs and tents for the Boy Scouts of America and the U.S. Military, is excited to announce it will…

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  • LifeSaver Announces Exclusive Research Partnership with National Graphene Institute

    Colchester, UK – LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, is thrilled to announce an exclusive contract with the National Graphene Institute (NGI) at The University of Manchester. The 18-month research project…

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  • Morakniv Introduces Companion Spark for 2019

    (Seattle, WA – January 22, 2019) – Morakniv®, creator of quality Swedish knives since 1891, proudly introduces a new option designed to add a spark to any outdoor adventure. The Companion Spark builds on one…

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  • Sierra Designs Announces Aspiring Artists Program

    January 21, 2019 – Boulder, CO – Calling all shutterbugs! Sierra Designs is thrilled to launch its new Aspiring Artists Program, a creative initiative that aims to provide career opportunities, mentorship and high-quality outdoor gear…

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  • Old Ranch Brands Clothing to Debut in Fall 2019

    Reno, NV – January 16, 2019 – Old Ranch Brands is the latest in a long legacy of clothing brands from the Kirsch family, dating back to 1965, including the original brand, Sportif, as well…

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  • Sierra Designs Successfully Settles Intellectual Property Dispute

    January 14, 2019 – Boulder, CO – Sierra Designs is proud to announce the successful resolution of a challenge in German court to their intellectual property, regarding their innovative zipperless sleeping bag. The Backcountry Bed…

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  • Industrial Revolution Welcomes New VP of Sales

    Seattle, WA – January 14, 2019 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is pleased to announce the addition of a new Vice President of Sales to its team. Rick…

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  • Nantahala-Pisgah Forest Partnership Amplifies Interest of Western North Carolina

    (Asheville, NC — January 11, 2019) — On December 20th, the 2018 Farm Bill became law, reauthorizing several expenditures in the preceding Farm Bill of 2014. Included in the bill is the continuation of the…

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  • Sierra Designs Unveils F19 Insulated Collection

    January 8, 2019 – Boulder, CO – Sierra Designs wants everyone to Think Outside. That means having the right gear and apparel year-round. With a range of highly versatile, extremely attainable new insulated pieces for…

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  • Saddle Up for the 11th Annual Pisgah Stage Race

    Brevard, NC – Five days, 140 miles and 20,000 feet of elevation gain. The 11th Annual Pisgah Stage Race, hosted in Pisgah National Forest April 8-13, 2019, is revered as the best and highest quality stage race in…

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  • LifeSaver Water Filtration Technology Achieves Elite Testing Benchmark

    Colchester, UK – LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, proudly announces it has passed compliance testing for NSF Protocol P248 Military Operations – Microbiological Water Purifiers. This certification means LifeSaver’s filter…

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  • Darby Communications Announces 2019 Stand Up Initiative Partners

    Asheville, NC – Darby Communications, a boutique public relations firm specializing in the outdoor, fitness and wellness industries, is proud to announce selections for its 2019 Stand Up Initiative. Launched in 2017 with the goal…

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  • Nantahala-Pisgah Forest Partnership Teams up with Darby Communications

    Asheville, NC – December 17, 2018 — Nantahala-Pisgah Forest Partnership (NPFP), a Western North Carolina-based alliance of diverse stakeholders, has teamed up with neighboring boutique agency Darby Communications. Effective immediately, Darby Communications will help actualize…

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  • Diamond Brand Gear Bestowed 2018 WNC Best Brand Honor

    Asheville, NC – December 16, 2018 – Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, was recently named the 2018 WNC Best Brand for a Business Started Before 2010 by…

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  • Aventura Clothing Asks the Question in Fall ‘19: “This is Us, Who Are You?”

    Reno, NV – With a legacy that dates back to 1965, family-owned and operated Aventura Clothing continues to prioritize using sustainable fabrics, partnering with Fair Trade Certified® factories and offering up styles in sizes for…

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  • Ecōths’ Commitment to Sustainability Balances Business and Goodness

    Reno, NV – Sustainability means different things to different people, but to family-owned and operated, men’s mountain lifestyle clothing brand Ecōths, it means not only committing to using sustainable fibers, but also helping people live…

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  • Diamond Brand Gear Promotes Lauren Rash to COO

    Asheville, NC – November 6, 2018 – Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, is proud to announce the promotion of Lauren Rash to Chief Operating Officer. Previously VP…

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  • Blue Ridge Adventures Clips in with Darby Communications

    BREVARD, NC – Blue Ridge Adventures (BRA), a bike race production company based in Pisgah Forest, NC has selected Darby Communications to be its agency of record, effective immediately. Blue Ridge Adventures will utilize the Asheville-based firm’s expertise in…

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  • Old Town® Extends Industry Best Warranty on Award Winning PDL Pedal Drive

    Old Town, ME – Old Town, the century-old leader in innovative watercraft products, has expanded their warranty on the award-winning Pedal drive to an industry leading 5 years. The PDL pedal drive is the most…

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  • Astral Pays Tribute to River Roots with Limited Edition GreenJacket & Rassler 2.0

    (August 28, 2018 – Asheville, NC) –  For the past nine years, Astral has released a highly anticipated limited edition GreenJacket PFD. The Limited Edition Program at Astral is the Crown Jewel of the brand’s product. The…

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  • Sierra Designs Takes Top Honor from Backpacker Magazine at ORSM18

    August 2, 2018 – Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is thrilled to add another prestigious award to its collection. During last week’s Outdoor Retailer show in Denver,…

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  • Light My Fire of Sweden will sell direct in the United States starting January 1, 2019

    After 12 years of successful cooperation, Light My Fire of Sweden will take direct responsibility for all LMF product sales and support in the United States, starting on January 1, 2019.  Industrial Revolution, Inc. will…

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  • UCO Introduces New Fire-Starting Kits and Accessories

    Seattle, WA – July 18, 2018 – UCO, the brand that set the industry standard for windproof and waterproof matches, is proud to introduce new fire-starting options for Spring 2019. With the addition of two…

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  • Sierra Designs Brings Manufacturing Home

    July 17, 2018 – Boulder, CO – Sierra Designs: the name says it all. Inspired by the Sierra Nevada mountains more than 50 years ago, the renowned outdoor brand proudly announces a new program that…

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  • Intradeco Acquires Headsweats, Leader in Performance Headwear

    Boulder, CO – July 15, 2018 – Intradeco, a global vertical-manufacturing company in the textile industry, has acquired Headsweats, the world leader in ultra-light, supremely wicking performance headwear. “With the addition of Intradeco, we are…

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  • UCO Unveils New LED Lighting Options

    Seattle, WA – July 12, 2018 – UCO knows light. The Seattle-based brand has been crafting quality lighting products for the outdoors since 1971, and each season since has brought new innovation and modern design.…

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  • Darby Communications Expands Team to Match Client Growth

    Asheville, NC – July 10, 2018 – Darby Communications, a boutique Public Relations and Digital Marketing firm specializing in the outdoor and fitness industries has strengthened their stellar roster with three new employees, Cory Van…

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  • AquaTech Imaging Solutions Taps Darby Communications as Agency of Record

    (Asheville, NC – July 9, 2018) – AquaTech Imaging Solutions, a leader in professional photographic accessories, has chosen Darby Communications as its PR agency of record, effective immediately. Since 1998, AquaTech has been on the…

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  • Ecōths Grows Commitment to People, Planet and Product in Spring ‘19

    Reno, NV – Family-owned and operated Ecōths men’s clothing company is expanding their sustainable offerings in Spring ’19 to include recycled polyester and hemp fabrics and more Fair Trade Certified styles. Ecōths dedication to sustainability…

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  • Astral Puts Sustainability at Forefront of Spring ’19 Footwear

    Asheville, NC – Astral takes a stand for the environment one product design at a time, and the Spring ’19 collection is no exception. The brand will step into 2019 with an even lighter ecological footprint,…

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  • UCO Debuts New Camp Kitchen Category

    (Seattle, WA – July 2, 2018) – It started with the Original Candle Lantern in 1971. UCO has been crafting gear centered around the campfire for more than four decades. In 2019, the Seattle-based brand…

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  • Sierra Designs Introduces S19 Tents and Sleeping Bags

    (June 27, 2018 – Boulder, CO) – Sierra Designs has provided incredible design and functionality at attainable prices for decades, and that remains a top priority as they look ahead to Spring ’19. The brand’s…

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  • Aventura Debuts New Brand Look for Spring ’19

    Reno, NV – June 25, 2018 – Women’s sustainable clothing company, Aventura, will have a fresh look in Spring of 2019 with a new logo that speaks to the brand’s mission of making a difference…

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  • Morakniv Floats to the Top with New Outdoor Knife

    Seattle, WA – June 21, 2018 – Morakniv®, creator of quality Swedish knives since 1891, proudly announces that its new Floating Serrated Knife has claimed a prestigious award at the OutDoor show in Friedrichshafen. An…

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  • LifeSaver Enters Exclusive Distribution Contract in Southeast Asia

    May 29, 2018 – Colchester, UK – LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce an exclusive three-year deal with ARS Indonesia that will boost their distribution in the…

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  • Hyland’s Partners with Blue Ridge Bicycle Club

    (LOS ANGELES – May 14, 2018) – With more than 600 active members, the Blue Ridge Bicycle Club (BRBC) has long been one of the most prominent riding groups in Western North Carolina. An outspoken…

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  • LifeSaver Unveils New Liberty Bottle

    (April 12, 2018 – Colchester, UK) – LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, is thrilled to introduce the Liberty™, the world’s first and only water filter bottle and inline pump filter…

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  • Sierra Designs Bolsters Team with Key New Hires

    April 9, 2018 – Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, continues its announced initiative to build a highly focused team in all disciplines with several recent hires. The…

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  • LifeSaver Appoints Darby Communications as Agency of Record

    April 5­, 2018 – Colchester, UK – LifeSaver, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce its partnership with Asheville, NC-based Public Relations firm Darby Communications. Effective immediately, Darby Communications…

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  • Tailwind Nutrition Announces Global Informed-Choice Certification

    Durango, CO – April 5, 2018 –  Colorado-based sports drink mix manufacturer, Tailwind Nutrition is proud to announce that their original Endurance Fuel is now Informed-Choice Finished Product Certified. Products certified by Informed-Choice serve as…

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  • Old Town® Canoe and Kayak Joins Live Outside and Play Tour

    Old Town, ME – March 28, 2018 – Old Town, the century-old leader in innovative watercraft products, has announced that it will join the 2018 Live Outside and Play Tour; a seven-month excursion to the…

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  • Tailwind Nutrition Athletes Test Physical Limits at 2018 Iditarod Trail Invitational

    Durango, CO – March 13, 2018 – Tailwind Nutrition athletes, Neil Beltchenko and Grant Maughn, took home first and third last week at the 2018 Iditarod Trail Invitational in the Bike 350 and Foot 350,…

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  • Tailwind Nutrition’s New Rebuild Recovery Honored with Fueled Up Award

    Durango, CO – March 12, 2018 – Colorado-based sports drink manufacturer, Tailwind Nutrition, releases Rebuild, the first recovery drink based on a patent-pending perfectly complete protein this week. The all-natural, vegan, gluten-free protein drink, now…

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  • Headsweats Celebrates 20th Anniversary with Hat Design Contest

    Boulder, CO – March 12, 2018 – Headsweats, the leader in performance headwear, is inviting the public to join them in celebrating a major milestone by entering original artwork for the chance to be featured…

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  • Industrial Revolution Expands Sales Force with New Rep Group

    Seattle, WA – March 1, 2018 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, has expanded its sales force once again with the addition of a new rep group. Colorado-based Granite Marketing Inc.…

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  • Diamond Brand Gear’s 2018 Belay Bag Designed for Modern Adventurers

    Asheville, NC – February 27, 2018 – Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, is excited to announce the debut of the Belay Bag for outdoor enthusiasts. Utilizing upcycled…

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  • Astral Hits the Trail with the American Hiking Society and Jennifer Pharr Davis

    February 21, 2018 – Asheville, NC – Nothing is more fun than a new adventure, and that’s what the world of trail has been for Astral. The brand made its big debut into the hiking…

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  • Tailwind Nutrition is Taking it Off-Road with Epic Rides Race Series in 2018

    Durango, CO – February 8, 2018 –  Tailwind Nutrition is proud to announce a partnership in 2018 with the Epic Rides Off-Road series, mountain biking’s most celebrated endurance events. With off-road competitions in 4 states…

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  • Diamond Brand Gear teams up with Biltmore® to Craft Bags for the Sophisticated Explorer

    Asheville, NC – January 23, 2018 – Built on a foundation of American outdoor heritage, Diamond Brand Gear’s Biltmore® Renaissance Collection offers high-quality bags to the sophisticated explorer featuring mobility, versatility, security, comfort and elegance.…

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  • Darby Communications Announces 2018 Stand Up Initiative Partners

    Asheville, NC – January 18, 2018 – Darby Communications, a boutique public relations firm specializing in the outdoor, fitness and wellness industries, is proud to announce selections for its 2018 Stand Up Initiative. With the…

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  • Paddlesports Retailer Announces Lodging Incentive for Registered Retailers

    Oklahoma City, OK. – Paddlesports Retailer, the tradeshow designed “for paddlers, by paddlers” which debuted in August of last year, has announced that it will continue to offer unprecedented support to retailers in 2018. “We’ve…

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  • Morakniv Presents Dave Canterbury Bushcrafting Clinics at SHOT Show 2018

    Seattle, WA – January 16, 2018 – Morakniv®, creator of quality Swedish knives since 1891, will proudly offer several free educational clinics for attendees at the 2018 SHOT Show presented by global ambassador and renowned…

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  • Industrial Revolution President Leaving Company for Epic Sailing Adventure

    Seattle, WA – January 11, 2018 – Industrial Revolution, the privately-held Seattle manufacturer of essential outdoor accessories, is proud to share that current president Graeme Esarey will be embarking on an incredible sailing adventure with…

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  • Morakniv Introduces Garberg Black Carbon

    Seattle, WA – January 10, 2018 – Morakniv®, creator of quality Swedish knives since 1891, proudly announces the next generation of its first full tang model, the Garberg Black Carbon. This incredibly robust knife is…

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  • Headsweats Welcomes New 2018 Ambassador Team

    Cincinnati, OH – January 8, 2018 – Headsweats, the leader in performance headwear, is excited to announce its 2018 Ambassador Team. Thirty-five outstanding athletes were selected from over 500 applications based upon their personal and…

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  • Diamond Brand Gear Crafts Relationship with Asheville-based Darby Communications

    Asheville, NC – December 21, 2017 –  Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing for over 116 years, has chosen Darby Communications as its PR agency of record, effective immediately. First…

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  • Ecōths Expands Their Commitment to Fair Trade in Fall 2018

    Reno, NV – December 12, 2017 – Expanding their mission to bring together the triple bottom line of People, Planet and Product, Ecōths’ clothing for men will source 60% of their styles in Fair Trade…

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  • Escape the Everyday with Aventura Clothing’s Fall ’18 Collection

    Reno, NV – December 7,  2017 – Acknowledging the need to escape the everyday, Aventura Clothing’s Fall ’18 collection is a line of comfy, cozy, versatile styles designed to accommodate life on and off the…

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  • Ecōths Donates Over 300,000 Meals to Foodbanks

    Reno, NV – December 7, 2017 – To celebrate the 2017 #GivingTuesday, eco-friendly men’s clothing brand Ecōths, donated 140,027 meals to twelve foodbanks throughout the United States. As part of its 3 Program, Ecōths provides…

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  • Experience the Sole of the Sport with Astral’s Rassler 2.0

    December 6, 2017 – Asheville, NC – The top choice for hardcore river users and whitewater boaters, Astral has designed the Rassler 2.0 for unmatched performance during paddling, fly fishing, canyoning and traveling. The original…

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  • Industrial Revolution Welcomes New Marketing Team Members

    Seattle, WA – November 9, 2017 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is ramping up its Marketing & Product Development team with two new additions. Marketing coordinator Craig Frazee and graphic…

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  • Aventura Clothing Acquires Women’s Knitwear Brand Icelandic Design

    Reno, NV – November 2, 2017 – Family owned and operated, Aventura Clothing is excited to announce the brand acquisition of Icelandic Design and its subsidiary brands, Wooly Bully and Newari Accessories. The acquisition will…

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  • Darby Communications’ Stand Up Initiative is Accepting Applications

    Asheville, NC – November 1, 2017 – Darby Communications’ acclaimed Stand Up Initiative is now accepting applications for its 2018 program. The initiative, launched in November 2016, provides pro-bono PR related services to awarded environmental non-profits…

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  • Sierra Designs Welcomes New VP/GM

    October 30, 2017 – Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is excited to welcome veteran Exxel Outdoors team member George Bryant back as the brand’s new Vice President…

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  • Johnson Outdoors Taps Darby Communications as PR Agency of Record

    Old Town, ME – October 18, 2017 – Johnson Outdoors, a global leader in innovative outdoor recreation equipment products, has selected Darby Communications as PR agency of record for its Watercraft Recreation division, effective immediately.…

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  • Industrial Revolution Expands Sales Force with Two New Rep Groups

    Seattle, WA – October 16, 2017 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is excited to announce the addition of two stellar sales rep groups to its growing team. Wild Moon LLC…

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  • Rapid Media Named Official Media Partner for 2018 Paddlesports Retailer Show

    The inaugural Paddlesports Retailer Show has just wrapped up in Madison, Wisconsin and already plans for 2018 are underway. Rapid Media has again been named the Paddlesports Retailer Show’s official media partner. “In addition to…

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  • BRICK. Digital Marketing Service Helps Retailers Build a Digital Foundation

    September 27, 2017, Asheville, NC – BRICK, a subsidiary of Darby Communications, is a new digital marketing service offered exclusively to location-based retailers serving the outdoor recreation market. This service is designed to help specialty…

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  • Paddlesports Retailer 2017 Lays Strong Foundation, Builds Momentum for Year Two

    MADISON, Wis. – Sept. 18, 2017 – The inaugural Paddlesports Retailer tradeshow debuted late August in Madison, Wis. with a strong showing from attending paddlesports brands and retailers alike. 125 paddling brands were represented across…

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  • Trailfoody Offers New Adventure-Ready Dietary Options

    September 12, 2017 – Roanoke, VA – The outdoors should be a place of inclusivity, and Trailfoody is committed to getting people outside and enjoying the activities they love no matter their dietary needs. Monthly…

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  • Paddlesports Retailer Announces New Location in 2018

    MADISON, Wis. – September 1, 2017 – Paddlesports Retailer, the official tradeshow for paddlers, by paddlers, will move to Oklahoma City in 2018. The new location was chosen for its commitment to creating a spectacular,…

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  • Morakniv Rookie Puts Safety First

    Seattle, WA – August 15, 2017 – Morakniv®, creator of quality Swedish knives since 1891, is proud to offer a new option designed to safely inspire the next generation of carvers and crafters. The Morakniv…

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  • Paddlesports Retailer Trade Show Secures Rapid Media as Official Media Partner

    MADISON, Wis. – Paddlesports Retailer, the inaugural, sold-out tradeshow of the paddlesports industry, announces Rapid Media as its Official Media Sponsor. The event takes place later this month at the Alliant Energy Center in Madison,…

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  • Paddlesports Retailer Hits 250+ Registered Retailers, Continues Focus on Paddle Industry

    Madison, WI. – July 7, 2017 – With the inaugural Paddlesports Retailer tradeshow debuting August 29 – September 1 in Madison, WI., the commitment and excitement from retailers continues to build. More than 250 stores…

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  • Sierra Designs Goes Back to Its Roots for Spring ’18 Pack Line

    June 29, 2017 – Boulder, CO – The team at Sierra Designs didn’t have to look far for inspiration to craft its newest line of backpacks. The Spring ’18 pack styles are recreations of three…

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  • Intova Debuts 4K Marine Grade Action Camera and Revamped Accessory Line

    Seattle, WA – June 28, 2017 – Intova is taking marine grade action cameras to the next level with its most rugged and powerful camera to date. Capable of capturing crisp 4K video in the…

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  • Feetures Debuts Sock Collection that Allows Customers to Go. Do. Live.

    Charlotte, NC – June 28, 2017 – Feetures, a leader in run specialty performance socks, is proud to expand its product offerings with a lifestyle collection that will let fans live in Feetures throughout their…

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  • Lightweight, Roomy Options Highlight Sierra Designs 2018 Tent Collection

    Boulder, CO – Sierra Designs sets the bar when it comes to lightweight, livable space in tent design, and its Spring 2018 line is no exception. Whether you’re a seasoned backcountry explorer or new to…

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  • UCO Adds Multiple New Fire Starters to Award-Winning Roster

    Seattle, WA – June 20, 2017 – UCO, the Washington manufacturer of the original Stormproof Match™, is expanding its award-winning line of fire starters with several new options for 2017. From Stormproof versions and new…

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  • A New Generation of Astral Design Emerges for 2018

    Asheville, NC – With one foot in the water and one on the trail, Astral sets the bar high for 2018 with fresh additions to its new generation of water-ready trail shoes and high-performance PFDs.…

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  • Adventure-Ready Trailfoody Taps Darby Communications as Agency of Record

    June 12, 2017 – Roanoke, VA – Spend more time on the trail and less time figuring out what food to pack. Blair Garland founded Trailfoody with a passion for unique, wholesome food and outdoor…

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  • Sierra Designs Expands Sleeping Bag Line with Air Pillows & PFC-Free Materials for 2018

    June 12, 2017 – Boulder, CO. – Sierra Designs proves its commitment to making outdoor adventures within reach of everyone with a robust and affordable line for Spring 2018 that includes new and updated sleeping bags…

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  • UCO Lights Up the Night with Revamped Headlamp Line for 2017

    Seattle, WA – UCO is proving once again why it’s a leader in outdoor lighting with its newly revamped line of LED headlamps. With three bold new styles that offer impressive features, unmatched comfort and…

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  • Astral’s Social Campaign and Hemp Product Launch Put #NatureFirst

    June 2, 2017 – Asheville, NC – Nature. It’s what drives Astral’s business decisions, product design and lifestyle. Without Nature, clean water and wild places to play, our world would be a different place. It’s…

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  • Sierra Designs Hits the Road to Encourage Everyone to “Think Outside”

    June 1, 2017 – Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is hitting the road to encourage people to “think outside.” The Think Outside Tour for tech reps launched…

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  • Paddlesports Retailer’s Free Lodging for Retailers is Going Fast

    Madison, WI – May 31, 2017 – Paddlesports Retailer, the new official trade show of the paddlesports industry, has seen a tremendous return from the paddle community since debuting its room incentive a week ago.…

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  • Inaugural Morakniv Adventure Blends Outdoor Education & Fun

    Seattle, WA – May 25, 2017 – Morakniv®, creator of quality Swedish knives since 1891, is celebrating the success of its first ever Morakniv Adventure. This unique event brought together people from all over the…

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  • SNEWS Debuts New Website Featuring Market-Leading Content, Video, and Insider News

    Boulder, CO (May 25, 2017)  — SNEWS (snewsnet.com), the outdoor industry’s leading source for trade news, today debuted a new website. With its market-leading interactive content, video, and breaking news, SNEWS now delivers an un-rivaled…

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  • SNEWS Taps Darby Communications to Launch Rebranding Campaign

    May 22, 2017 – Asheville, NC – SNEWS, the outdoor industry’s source for trade news, has selected Darby Communications as their PR agency of record for the launch of their rebranding and new website. The…

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  • Astral Appoints In-Sport Fashion, Inc. as Canadian Distributor

    May 19, 2017 – Asheville, NC – Astral, expert in creating stylish and high-performance footwear and PFDs for nature lovers, is excited to appoint In-Sport Fashions Inc. as their Canadian distributor. Previously handled directly from…

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  • Amanda Coker Shatters Women’s and Men’s Highest Annual Mileage Record with Tailwind Nutrition Endurance Fuel

    Durango, CO – May 16, 2017 – At the start of May 2016, 24-year-old ultracyclist, Amanda Coker, set out to beat the women’s Highest Annual Cycling Mileage Record. Within 130 days, she shattered that record,…

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  • Paddlesports Retailer Teams Up with Darby Communications

    Asheville, NC – May 11, 2017– Paddlesports Retailer, the new official tradeshow of the paddlesports industry, announces their partnership with Southeastern based public relations firm, Darby Communications. Effective immediately, Darby Communications will implement a media…

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  • Paddlesports Retailer Continues Growth, Expands Team and Adds Expertise

    Madison, WI – May 10, 2017 – Paddlesports Retailer continues to gain momentum as the paddlesports industry’s official tradeshow. The inaugural event debuts August 29 – September 1, 2017 in Madison, Wisconsin utilizing the standard…

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  • Grand Staircase Escalante National Monument Calls for Supporters to Rally on May 10th

    Kanab, UT – May 9, 2017 – Interior Secretary Ryan Zinke will visit Kanab, Utah on Wednesday, May 10 to meet with local politicians and review the boundaries of the Grand Staircase Escalante National Monument.…

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  • Elite Climbers Join American Alpine Club and Access Fund on Capitol Hill to Advocate for Public Lands

    Golden, CO – April 27, 2017 – Celebrated climbers Conrad Anker, Tommy Caldwell, Sasha DiGiulian, Alex Honnold, Kai Lightner and Libby Sauter will join the American Alpine Club and Access Fund to represent the climbing…

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  • Sierra Designs Hits the Trail for Year Two with Packing It Out

    April 24, 2017 – Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is excited to announce another year of partnership with Packing It Out, a team of activists working to…

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  • Darby Communications Announces Selections for Stand Up Initiative

    Asheville, NC – Darby Communications, a boutique public relations agency specializing in the outdoor, fitness and wellness industries, is excited to announce the selections for the 2017 Stand Up Initiative. Launched in February, the program supports…

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  • Industrial Revolution Welcomes New Sales Manager

    Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is pleased to announce the addition of a new sales manager to its team. Aaron Olsen brings more than 20 years of outdoor sales experience to…

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  • Darby Communications’ Stand Up Initiative Program is Now Accepting Applications

    Asheville, NC – Darby Communications, a boutique public relations agency specializing in the outdoor, fitness and wellness industries, introduces the Stand Up Initiative for 2017. The new program will support environmentally-focused non-profit organizations by providing PR related services…

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  • HeiQ and Patagonia Create Exclusive Research Partnership

    Zürich, Switzerland & Ventura, USA – The Swiss textile technology innovator HeiQ and sustainable outdoor clothing brand Patagonia have teamed up for an exclusive strategic research partnership. Together, they will explore novel ways for a sustainable textile finishing technology to…

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  • Astral Expands Partnership with Darby Communications in 2017

    Asheville, NC – Darby Communications, a boutique public relations agency specializing in the outdoor, fitness and wellness industries, strengthens its relationship with Astral as they gear up for an impressive year of growth. Since 2012, Darby Communications has…

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  • Quality, Style, Affordability. Sierra Designs Has You Covered for Fall 2017.

    Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is proud to unveil its stellar new apparel line for Fall/Winter 2017. This robust collection combines Sierra Designs’ forward-thinking design with the brand’s…

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  • Morakniv & UCO Gear to Unveil New Dave Canterbury Signature Product at SHOT Show

    Morakniv, UCO Gear and The Pathfinder School are proud to unveil their new collaboration at the 2017 SHOT Show, the Bushcraft Survive & Thrive Kit: Dave Canterbury Collection. Canterbury is a renowned survival expert, founder of The Pathfinder School…

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  • Aventura Clothing’s Fall ‘17 Line is Designed with the Weekend in Mind

    Reno, NV – January 2, 2017 – Feel good about looking great with Aventura’s beautiful, eco-friendly Fall 2017 collection. This season draws inspiration from nature, showcasing a range of playful colors and textures. Bold new prints and…

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  • Astral Footwear’s Hemp Kicks Set High Standards

    Asheville, NC – Continuing to push the boundaries in footwear design, Astral strengthens its commitment to the environment by bringing Cannabis Sativa, commonly known as hemp, to its 2017 performance footwear collection. Rarely seen in the outdoor performance…

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  • Sierra Designs Offers Andrew Skurka Video Series

    Sierra Designs, a forward-thinking outdoor brand that has been creating innovative products since 1965, is proud to share a new series of educational videos featuring renowned long-distance hiker Andrew Skurka. These videos offer practical advice…

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  • Intova Partners With Innovative Scuba Concepts to Support North American Scuba Dealers

    Tukwila, WA – Intova, the designer and manufacturer of the industry leading waterproof digital action cameras, has signed an exclusive sales and service agreement with Innovative Scuba Concepts for the U.S. dive market. Graeme Esarey,…

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  • Darby Communications Recognized by SBTDC

    Asheville, NC – November 4, 2016 – Darby Communications, an Asheville-based public relations firm representing leaders within the outdoor, wellness and fitness industries, is proud to be featured in the North Carolina Small Business and Technology…

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  • Feetures! Announces Winners of 2nd Annual “Pair Up” Sales Contest

    Charlotte, NC – Feetures!, a leader in the performance sock category, has tallied the results of their 2nd annual “Pair Up” sales promotion, and is thrilled to announce the results. Nearly 50% of participating retailers achieved…

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  • Vasque’s 2017 Thru-Hike Syndicate Accepting Applications

    Following another successful year on the trails, Vasque is excited to announce that the Thru-Hike Syndicate is now accepting applications for the 2017 season. The brand partner-powered ambassador program will see big changes next year…

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  • Tailwind Nutrition is Official Hydration for New Zealand Endurance Races in 2017

    Durango, CO – October 18, 2016 –  The 9th annual Tarawera Ultramarathon and the Kathmandu Coast to Coast World Multi-Sport Championships, two of New Zealand’s most celebrated endurance events, will be powered by Tailwind Nutrition in 2017. Both races will offer…

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  • Sierra Designs Celebrates Life & Legacy of Co-Founder Bob Swanson

    Sierra Designs is mourning the loss and celebrating the life of one of its original founders, Bob Swanson, who passed away last weekend. Swanson co-founded Sierra Designs in 1965 with George Marks, a friend and…

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  • Packing It Out Team Completes Inspiring Mission

    Another successful journey has come to a close for the Packing It Out team. Sierra Designs is a proud sponsor of the two-man crew, which removed more than 700 pounds of trash along the Pacific Crest Trail…

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  • Headsweats Joins Forces with Canadian Distributor Podium Imports

    Headsweats, the leading manufacturer of performance headwear for runners and athletes, is continuing to expand their international presence with a partnership with Podium Imports, a leading distributor for a broad range of quality cycling, running,…

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  • Industrial Revolution Named One of the Fastest-Growing Private Companies in U.S.

    Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, has once again been recognized as one of the fastest-growing private companies in the country by Inc. magazine. For the 7th time, the prestigious Inc. 5000 list includes Industrial…

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  • Packing It Out Team Inspires Colorado Cleanup

    Inspired by the efforts of the Packing It Out team, two hikers attempting to pick up every piece of trash along the Pacific Coast Trail, members of the Exxel Outdoors Outdoor Performance Group took on a major…

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  • Headsweats Supports Leukemia & Lymphoma Society’s Team In Training

    Headsweats, the world leader in performance headwear for athletes, is thrilled to announce their partnership with Team In Training (TNT), the flagship fundraising program of the Leukemia & Lymphoma Society (LLS) and the only endurance sports…

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  • Intova Introduces Budget-Friendly Waterproof Action Camera

    Intova is proud to introduce a fun and affordable new addition to its line of high quality, waterproof action cameras. The Intova DUB is a new breed of go-anywhere video camera that allows users to capture incredible footage…

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  • Light My Fire Add-a-Twist Receives Red Dot Award

    Light My Fire, the Sweden-based manufacturer of unique outdoor accessories, has been recognized with a Red Dot Award for Product Design for its new Add-a-Twist backpack organizer. Every year manufacturers and designers from around the…

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  • Feetures! “Pair Up” Sales Contest Returns with Exciting New Incentives for Retailers

    Charlotte, NC – Feetures!, a leader in the performance sock category, is excited to be re-launching their “Pair Up” sales contest this September following a successful debut in 2015. The promotion was developed to provide…

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  • UCO Hundred Combines Fashion and Function

    Heritage lighting brand UCO is expanding its collection of quality headlamps with a stylish new option. The Hundred combines the comfort customers expect from UCO with a fashionable variety of patterned headbands. This lamp offers a bold…

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  • Sierra Designs Unveils Bold New 2017 Tents

    Sierra Designs is proving once again why it is a leader in the industry by offering the most comfortable, livable and lightweight tents for the backcountry. Their bold new 2017 line pushes the boundaries of how…

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  • Morakniv Eldris Wins Prestigious Award at Friedrichshafen

    Morakniv®, creator of quality Swedish knives since 1891, has received a top honor at the OutDoor Friedrichshafen 2016 show in Germany. A jury unanimously picked the Morakniv Eldris for the prestigious Scandinavian Outdoor Award in the…

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  • Bigfoot’s Back with Headsweats’ Expanded Bigfoot Performance Trucker Collection

    Cincinnati, OH – If Bigfoot wants to protect his elusive reputation, he’ll have to watch his hairy back. Headsweats, the leading manufacturer of performance headwear for runners and athletes is letting fans take their hunt…

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  • Morakniv Introduces Its Next Generation of Knives

    Morakniv®, which has been creating quality Swedish knives since 1891, is proud to introduce a new generation of knives, expertly crafted to handle any outdoor task. The Eldris and Kansbol follow the Garberg in a new series named…

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  • UCO Introduces Grown-Up Outdoor Lighting Collection

    45 years after its Original Candle Lantern hit the market, heritage lighting brand UCO is proud to introduce a grown-up collection of outdoor lighting accessories. These versatile lanterns represent a new elevated standard in outdoor lighting. The…

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  • Intova Introduces New Marine Grade Action Cameras

    Intova continues its tradition of creating innovative products for every adventure with the addition of two new marine grade action cameras. The X2 and HD2 both offer high quality video and photo capabilities in a rugged…

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  • Sierra Designs Introduces New Skurka Collection

    Sierra Designs continues to push ahead and inspire new adventures with a limited edition collection developed with National Geographic and Outside magazines’ “Adventurer of the Year,” Andrew Skurka. At just 35 years old, Skurka has hiked more than 30,000 miles…

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  • UCO Announces Revolutionary Strikable Fire Starter

    UCO, the Washington manufacturer of essential outdoor lighting accessories, has developed a greener way to light a fire. UCO’s SweetFire is an innovative new strikable fire starter made from a sugarcane by-product called bagasse. This…

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  • Astral Lights Up Trail Shoe Market in Spring 2017

    June 23, 2016 – Asheville, NC – The trails are about to make a new best friend. Astral’s new TR-1 Series represents a fresh generation of lightweight, performance trail shoes that feature Astral’s coveted G® rubber outsoles, Balanced Geometry™…

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  • Intova Announces Sponsorship of Race to Alaska

    Intova, a leading manufacturer of waterproof action cameras and accessories, is proud to announce its sponsorship of the Race to Alaska (R2AK), the longest human and wind-powered boat race in North America. The 750-mile race…

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  • Headsweats Supports U.S. Adventure Racing Champion Team Tecnu for 6th Year

    Headsweats, the leading manufacturer of performance headwear for runners and athletes, is thrilled to announce their renewed sponsorship of the Tecnu Extreme Adventure Racing team.  Now in their 6th year of partnership with Team Tecnu, Headsweats…

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  • Sierra Designs Unveils Reinvigorated Brand Strategy

    Sierra Designs, a heritage outdoor brand that has been creating groundbreaking products for more than 50 years, is pushing ahead with a reinvigorated brand identity and powerhouse management team. Eric Greene, formerly Kelty’s general manager, has…

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  • Granite Gear Debuts Crown2, The Next Step in Customizable Ultralight Backpacking

    Two Harbors, MN — May 26, 2016 — Five years after the release of the award-winning Granite Gear Crown VC 60, The Crown2, its new and improved successor, will offer thru-hikers the next level of ultralight comfort…

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  • Sierra Designs Welcomes New Product Development Team Member

    Sierra Designs, a heritage outdoor brand with more than 50 years of experience creating groundbreaking products, is proud to announce the newest member of its New Product Development and Innovation team, Stephen Barnes. Barnes is…

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  • UCO Announces Sponsorship of National Parks Tour

    UCO, a Washington manufacturer of innovative lighting and fire starting accessories, is proud to announce its sponsorship of the Our Vie Adventures national park road trip. The Our Vie team consists of newlyweds Cees and…

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  • IceMule Coolers Partners with Realtree to Debut the Ultimate Field Cooler

    St. Augustine, FL – IceMule Coolers, the world’s most portable high-performance cooler, has partnered with the world’s leading camouflage designer Realtree to debut the IceMule Realtree Pro cooler.  The IceMule Pro’s unique portability and unparalleled…

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  • Sierra Designs Announces Partnership with Packing It Out

    Boulder, CO. –– Sierra Designs, a heritage outdoor brand with more than 50 years of experience creating innovative products, is proud to announce its partnership with the Packing It Out team, a group of thru-hikers raising…

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  • Vasque Exclusive Footwear Sponsor of Get Out More Tour

    Red Wing, MN – April 19, 2016 – Vasque is proud to announce it is the exclusive footwear brand for the sixteenth annual Backpacker Magazine Get Out More Tour, with returning Tour veteran and trail pro, Randy Propster. This year’s Tour will include interactive hikes as well as…

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  • Backpacker Magazine Announces Launch of 16th Annual Get Out More Tour

    Boulder, Colo. – April 12, 2016 – Backpacker Magazine, the authority on outdoor adventure, announces the launch of its 16th annual Get Out More Tour, a grassroots initiative to inspire and educate Americans about the skills and equipment…

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  • Vasque Official Footwear Partner of 5Point Adventure Film Festival

    Red Wing, MN – April 11, 2016 –  Adventure films motivate people to get outdoors, push their limitations and perhaps do something they’ve never done before. Vasque is proud to support this adventurous spirit by partnering with the inspiring and unexpected, 5Point Adventure Film Festival in Colorado this month. Entering…

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  • Astral Road Warrior Embarks on ‘Shoe the People’ Tour

    Asheville, NC — Apr 1, 2016 – Astral will launch their seasoned Road Warrior, Gabe Latini, into the East Coast festival scene for this year’s ‘Shoe the People’ Tour. Cruising around in the Astral Chevy 3500 van,…

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  • Headsweats is Official Headwear Partner of LA Tri Club

    Cincinnati, OH – Headsweats, the leading manufacturer of performance headwear for runners and athletes, is excited to announce their partnership with the LA Tri Club as the team’s official headwear provider.  Headsweats’ Performance Truckers, Race…

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  • Feetures! Supports Kids Run The Nation to Further Grow Youth Running Programs

    Charlotte, NC – Feetures!, a leader in the performance running sock category, is pleased to announce their partnership with the Road Runners Club of America’s Kids Run the Nation youth running program.  As the top…

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  • Intova Introduces a New Breed of Sport Camera

    Seattle, WA – Intova’s long history of producing high quality, waterproof action cameras at an affordable price is fully proven in the Spring 2016 release of the Duo. Available in fun colorways, this new breed of underwater…

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  • Granite Gear Continues to Design Urban-Outdoor Backpacks

    Two Harbors, MN – Coming into its third year, the Campus Collection by Granite Gear continues to demonstrate the load-carrying expertise that has been the brand’s strength for almost 30 years, while also adding in…

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  • Feetures!’ Elite Max Cushion Sock Puts a New Spin on Comfort

    Charlotte, NC – Feetures!, a leader in the performance sock category, is taking comfort to a new level with the debut of their Elite Max Cushion sock line.  Arriving at retailers in February 2016, the…

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  • IceMule Coolers Appoints Darby Communications as PR Agency of Record

    St. Augustine, FL – December 1st, 2015 – IceMule Coolers, manufacturer of portable, high-performance soft coolers, announces their partnership with boutique Public Relations firm, Darby Communications. Effective immediately, Darby Communications will implement a public relations and social…

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  • Industrial Revolution Acquires Camera Company Intova

    Seattle, WA – October 19, 2015 – Keith Jackson, CEO of Industrial Revolution, and Joe Ganahl, President of Intova LLC, are pleased to announce that effective today, the Intova brand and full product line have been acquired by…

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