News Topics
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October 26, 2018
Stio Launches Expanded Winter Collection For All Modes of Mountain Life
JACKSON, Wyo. (October 26, 2018) – Inspired by life in Jackson Hole, Stio is on a mission to provide a refreshing choice in outdoor wear. Stio apparel is made to do it all, from epic adventures in the Tetons to walking the kids to the bus stop in negative temps...
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October 26, 2018
Amer Sports Appoints Megan Porteous Digital Marketing Director
OGDEN, Utah - Amer Sports, a sporting goods company with internationally recognized brands including Arc’teryx, Salomon and Wilson Sporting Goods, announces the promotion of Megan Porteous to the position of Digital Marketing Director, Americas. In her new position, effective November 1, Porteous will oversee the company’s portfolio-wide transformation as an omnichannel...
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October 25, 2018
Grassroots Connect brings outdoor industry’s best buying experience to the doorstep of its biggest national trade show
Grassroots Connect heads to Denver next month, placing the outdoor industry’s best buying event on the doorstep of the outdoor industry’s biggest and most iconic national trade show. For the first time ever, Grassroots Connect (Nov 4-7, 2018) will be hosted in the Colorado Convention Center in the heart of...
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October 25, 2018
Mountain Khakis SeaWool™ Yarns and Insulation Recycled Insulation from the Sea
JACKSON HOLE, WY (OCTOBER 25, 2018) – Working with their suppliers, Mountain Khakis® has adopted a new yarn and insulation with superior materials that are made from crushed oyster shells and blended with post-consumer recycled Polyfill (Insulation) or post-consumer recycled PET bottles (Yarn). Enter SeaWool ™ Yarn and SeaWool™ Insulation....
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October 25, 2018
Outdoor Research Invests with Sales Team Hires, New Technology Platform to Support Wholesale
SEATTLE, Wash. (October 25, 2018) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, hired Andy Burke as Head of Commercial Sales. Burke comes to his new post from Prana, where he worked for more than six years as its national sales manager. In addition, Outdoor...
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October 25, 2018
Yuba Bicycles Taps Jeff Wuerthele as Eastern US Sales Representative
Cotati, CA (October 25, 2018) – Yuba Bicycles, makers of exceptional electric and pedal powered cargo bikes, has hired Jeff Wuerthele has a sales representative for the Eastern USA, effective immediately. Wuerthele will be responsible for developing dealer relations and consumer demand throughout the region. Wuerthele brings an extensive 20-year...
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October 24, 2018
Kathmandu, the iconic New Zealand travel and adventure brand, launches in North America with Outdoor Retailer debut
DENVER, COLORADO (October 24, 2018) - Kathmandu, the iconic New Zealand travel and adventure brand, will launch in North America with a collection debut at Outdoor Retailer Winter Market, Nov. 7-10, 2018. Founded in 1987, Kathmandu has grown from humble beginnings in Christchurch, New Zealand and is now an internationally recognized...
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October 24, 2018
Blue Ridge Adventures Clips in with Darby Communications
BREVARD, NC - Blue Ridge Adventures (BRA), a bike race production company based in Pisgah Forest, NC has selected Darby Communications to be its agency of record, effective immediately. Blue Ridge Adventures will utilize the Asheville-based firm’s expertise in public relations, digital ad implementation, social media management and newsletter curation. To kickoff the partnership,...
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October 24, 2018
Petzl Teams Up with Strava for Night Running Challenge this November
SALT LAKE CITY, Utah (October 24, 2018) — Petzl, the leader in solution-based verticality and lighting equipment, has teamed up with Strava to encourage runners to get outdoors, even after we set our clocks back on November 4. With one less hour of sunlight, motivation to get outside becomes harder and...
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October 24, 2018
Eagle Creek Redesigns Cargo Hauler Duffels For Fall ‘19
San Diego, Ca. (October 24, 2018) – After kicking ass and taking names with the original Cargo Hauler Duffel series, Eagle Creek holds their place atop the Duffel category with a complete redesign of functionality and sustainability for the Cargo Haulers. Maintaining simplicity of design balanced with organization and carryability,...
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October 23, 2018
PrimaLoft, Inc. Debuts PrimaLoft® Bio, the First Synthetic Insulation Made from 100% Recycled, Biodegradable Fibers
LATHAM, N.Y. (Oct. 23, 2018) – PrimaLoft, Inc., a global leader in advanced material technology solutions, today introduced PrimaLoft® Bio, the first synthetic insulation made from 100% recycled, biodegradable* fibers. Developed over the last four years by PrimaLoft’s team of scientists and engineers, PrimaLoft achieved this textile breakthrough without affecting...
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October 23, 2018
Why Wigwam, Why Now
Sheboygan, WI. (October 23, 2018) – Wigwam Mills Inc., has launched the Why Wigwam, Why Now informational campaign to introduce new consumers, and remind those who have long been familiar with the 114-year-old brand. The campaign will cover the deep history of the family owned company, recent breakthroughs in technology,...
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October 23, 2018
Vibram Launches Waterproof Oslo Furoshiki with Arctic Grip
North Brookfield, Mass. (October 23, 2018) — Vibram, the worldwide leader in high performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces the first fully waterproof addition to the award-winning line of Vibram Furoshiki wrapping shoes: The Oslo. “The Oslo offers all the warmth and...
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October 23, 2018
Browne Accounting Joins The Conservation Alliance
(BEND, Ore. – Oct. 23, 2018) – The Conservation Alliance welcomes Seattle-based accounting firm Browne Accounting as its newest member. In joining The Conservation Alliance, the full-service, virtual firm is helping to protect public lands for future generations. Browne Accounting is owned and operated by husband and wife team...
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October 23, 2018
BeAlive – a Digital Media Network for Outdoor Enthusiasts – Announces Broadcast, Cable & Digital Rights to Three Banff Centre Mountain Film and Book Festival Official Selections
Midland, MI - October 23, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor adventure enthusiasts, has picked up the broadcast, cable, and digital rights to three new documentary films, “The Bikes of Wrath,” “RJ Ripper,” and “The Frenchy.” All three were recently announced...
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October 22, 2018
Oboz Footwear celebrates 2 million tree plantings with Trees for the Future
Bozeman, Mont., (October 22, 2018) — In 2008, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, partnered with Trees for the Future to create the One More Tree program which plants a tree for every pair of Oboz Footwear sold. As of today, the...
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October 22, 2018
Through Socktober Campaign, Smartwool Steps Up Advocacy
Steamboat Springs, CO – October 2018 – Throughout the month of October, Smartwool is stepping up its advocacy efforts to support nonprofits that preserve and protect nature’s most precious places and other great causes. The Colorado company will donate $1 for every pair of socks sold on smartwool.com to The...
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October 22, 2018
Sock Capital of the World
Northfield, VT. (October 22, 2018) – Home to the industry leader, Darn Tough Vermont, Cabot Hosiery Mill honored their 40 years of dedication to the Northfield community and to outfitting feet with premium socks worldwide on October 18, 2018. Having not only survived, but rather thrived by keeping textile manufacturing...
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October 19, 2018
History Channel’s Alone Season 4 Winners Jim and Ted Baird Launch Limited Run Original Series on new Digital Media Network for Outdoor Enthusiasts, BeAlive
Midland, MI - October 19, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor enthusiasts, debuted today its first original limited run series, Baird Brothers. The bushcraft and expedition series gives viewers a first-hand look into the exploits and adventures of larger than life...
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October 18, 2018
Brian Accola Joins Mountain Khakis as Principal Rep in Great Lakes Region
JACKSON HOLE, WY (October 18, 2018) – Mountain Khakis®, the premium mountain inspired lifestyle apparel brand for men and women, is pleased to announce Brian Accola, President of Great Lakes Apparel Sales, has joined Team MK as the principal sales representative for the Great Lakes region, which includes Michigan, Indiana,...
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October 18, 2018
Fisher + Baker Sees 250% Expansion of National Retail Base, Hires Two
MINNEAPOLIS (October 16, 2018) – Fisher + Baker has more than doubled the amount of retailers carrying its versatile line of premium menswear in 2018, as well as expanded its staff in marketing and product management. “We’ve stayed true to our principles – that menswear should be responsive to urban...
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October 18, 2018
Lifestraw, Water Filtration Leader, Partners With The Conservation Alliance
LAUSANNE - LifeStraw®, a global leader in developing innovative water filtration and purification products for safe drinking water, announced it is joining The Conservation Alliance and introducing a special edition LifeStraw Go bottle, “Big Adventure, Small Footprint”, with five percent of sales going to the group’s public lands programs. LifeStraw...
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October 18, 2018
Aaron Huey to Speak at The Conservation Alliance Breakfast
Bend, Ore., October 18, 2018 – Photographer Aaron Huey will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Winter Market. Huey’s presentation will provide a rare and intimate look at the embattled Bears Ears National Monument in Utah, with a focus on the creation...
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October 18, 2018
Honey Stinger Announces Equity Investment by Factory LLC
STEAMBOAT SPRINGS, Colo. (Oct. 18, 2018) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today announced an equity investment by Factory LLC. Factory LLC is an operating company with $250M of investable capital used to acquire meaningful equity stakes in high potential food, beverage and pet health companies. The new partnership will give...
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October 17, 2018
Holden Outwear Partners with Backbone Media
LOS ANGELES (Oct. 17, 2018) – Holden, the California-based outerwear company founded by snowboard legend Mikey LeBlanc and designer Scott Zergebel, announced today it is teaming up with Backbone Media to drive its public relations. Holden was born in 2002 when LeBlanc and Zergebel decided they wanted to make technical...