PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 17, 2021
The Big Gear Show welcomes Media
PARK CITY, UT (6/17/21) – The Big Gear Show, a premier outdoor industry gear event for summer 2021, has officially opened its media credential portal for the inaugural invite-only edition. The show will be held August 3-5 in Park City, Utah. Interested working media professionals should visit: https://www.thebiggearshow.com/media/and fill out...
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June 17, 2021
SnoPlanks launches Street Surfers in collaboration with Gerry Lopez, with 100% of proceeds supporting The Conservation Alliance
BEND, Ore. (June 17, 2021) –SnoPlanks unveils its 2021 line of Street Surfer skateboards in collaboration with legendary surfer, Gerry Lopez, with 100% of proceeds directly supporting The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places. SnoPlanks, creators of handmade snowboards and skis in Bend,...
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June 17, 2021
PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments
LOUISVILLE, Colo. (June 17, 2021)— PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include a...
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June 17, 2021
Whitewater Technology launches Paddle Amnesty and demo program at North Fork Championship this weekend.
Today Whitewater Technology, launches a first of it’s kind paddle recycling program at this weekend’s North Fork Championship on June 18-20th. The Paddle Amnesty program gives paddlers the opportunity to recycle any old, damaged or broken paddle at each event. Every paddle amnesty participant will receive a rebate on a...
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June 17, 2021
Big Agnes Names Sespe Group to Represent Brand in Southwest
STEAMBOAT SPRINGS, Colo. (June 17, 2021)– Big Agnes Inc., the Steamboat Springs-based outdoor equipment brand, recently announced that the Sespe Group will represent the brand in the Southwest territory, which includes Arizona, California, Hawaii and Nevada. Based in California, the Sespe Group represents premium brands in the outdoor industry including...
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June 16, 2021
Marty’s Ski and Board Shop and Backcountry Join Forces to Provide Gear and Rentals to Park City
PARK CITY, Utah (June 16, 2021) — Today, Marty’s Ski & Board Shop, an award-winning full-service ski/snowboard tuning and repair shop based in Park City, Utah, announces a new venture with Backcountry, the premier specialty retailer of outdoor gear and apparel, officially opening this fall in the same location as Marty’s is...
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June 16, 2021
Brunton Introduces New Professional Instruments and Tools for Geologists, Foresters and Others in the Field
LOUISVILLE, Colo. (June 16, 2021) — Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces new and updated products for 2022 that serve search and rescue, geology, forestry and tactical professionals based in the field. “Since the very beginning, field-based professionals have been a cornerstone of...
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June 16, 2021
Dryshod Presents New Sod Buster Ankle Boot for Women
June 2021, Conklin, NY — Dryshod, the new benchmark in performance waterproof footwear for outdoor recreation and occupational use, has expanded its line of women’s gardening boots with the release of the new Sod Buster garden ankle boot in black. The Sod Buster ankle boot is the ideal footwear for...
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June 16, 2021
Grassroots Organization delivers Meals to those in need on Onewheel
SANTA CRUZ- June 16, 2021– Meals On Onewheels, a grassroots organization of Onewheel enthusiasts, has served over 1,600 meals to unhoused neighbors in 7 communities across California and done so entirely on Onewheel. Led by community activists Mike Sierra and Evelyn Caday, Meals on Onewheels collaborates with local Onewheel communities...
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June 16, 2021
Primus Elevates the Outdoor Cooking Experience With New Gear for Spring 2022
LOUISVILLE, Colo. (June 16, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, announces a 2022 collection designed to make cooking and eating in the outdoors better than ever. With versatile new additions to the popular Campfire Collection, as well as updated and...
