January 22, 2019

Verde Brand Communications Adds Partners, Hires Integrated Services Director, Chief Operating Officer

DURANGO, Colo. (January 22, 2019) – Verde Brand Communications, a full-service communications firm serving the outdoor and active-lifestyle markets for nearly 20 years, promoted its two longest-tenured employees to agency partners. In addition, Verde hired a new company director who will oversee integrated services and digital strategy, as well as...

January 21, 2019

Big Agnes Donates $30,000 to the Continental Divide Trail Coalition

STEAMBOAT SPRINGS, Colo. (Jan. 21, 2019) – Big Agnes®, the award-winning manufacturer of tents, sleeping bags, pads, apparel and outdoor furniture, announced today it will donate $30,000 to the Continental Divide Trail Coalition (CDTC), the nonprofit group that helps to promote and protect the Continental Divide Trail (CDT). “One of...

January 21, 2019

Sierra Designs Announces Aspiring Artists Program

January 21, 2019 – Boulder, CO – Calling all shutterbugs! Sierra Designs is thrilled to launch its new Aspiring Artists Program, a creative initiative that aims to provide career opportunities, mentorship and high-quality outdoor gear to up and coming adventure photographers. The 8 aspiring visual storytellers selected for this inaugural...

January 21, 2019

Colorado Outdoors Partners with Backbone Media to Drive Economic Development in Montrose

MONTROSE, Colo. (Jan. 21, 2019) – Colorado Outdoors, a multi-use riverfront economic development project serving the outdoor recreation industry, has selected Colorado-based Backbone Media to lead its public relations and communications strategy. Founded in 2016 by David Dragoo, Colorado Outdoors’ mission is to promote and develop the city of Montrose...

January 18, 2019

Jon Rucker Promoted to President of HEAD USA Winter Sports Division

Boulder, Colo. - HEAD North American CEO/President, Kevin Kempin is pleased to announce the promotion of Jon Rucker to President, HEAD/Tyrolia USA Winter Sports Division. “Jon’s leadership of our Winter Sports Division has helped drive us to record heights. Sales and market shares have doubled under his direction. We have...

January 18, 2019

Black Diamond’s Fall 2019 Collection to Showcase Innovations in its Snow Safety and Apparel Categories

SALT LAKE CITY (January 18, 2019) – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, introduces its Fall 2019 product collection showcasing innovations in its snow safety and apparel categories. “Snow safety and avalanche response have always driven Black Diamond to develop new tools to...

January 18, 2019

Inov-8 Runner Jasmin Paris Makes Ultra-Running History

Ultra-running history was made when inov-8 ambassador Jasmin Paris became the first-ever woman to win the UK’s 268-mile Spine Race outright. The 35-year-old beat a field of 125 men and 11 other women – all from 15 different counties including the US – to obliterate the previous course record, set...

January 17, 2019

Nite Ize Names Jay Getzel as Director of Outdoor Division

BOULDER, Colo. (January 17, 2019) – Nite Ize®, a leading manufacturer of innovative solution-based products, named Jay Getzel as director of its Outdoor/Pet/Toy Division. Getzel, who brings more than 19 years of outdoor industry experience, will oversee current vertical retail channels and develop new relationships in support of Nite Ize’s...

January 17, 2019

Lizard Skins Continues with Strong Athlete/Team Showing in 2019

American Fork, Utah— Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting some of the world’s best athletes and teams. UCI Pro Tour road team AG2R La Mondiale joins the Lizard Skins roster for 2019, looking to build on...

January 17, 2019

Sisu Magazine Launch Targets Broader Outdoor Audience

DENVER, Colo. (January 17, 2019) — Coalition Snow will celebrate the release of its first magazine, Sisu, with a launch party in Denver that’s free and open to the public on January 29, 2019. The new quarterly magazine examines the lives of the women, people of color, trans/femme/binary/genderqueer, and men...