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September 25, 2020

Seirus Innovation Launches HeiQ Tech in the Face of COVID-19

SAN DIEGO, CA (September 25, 2020) -- Seirus Innovation, a family-owned company focused on keeping extremities comfortable with over 20 patents since 1984, announces the introduction of the Swiss technology HeiQ V-Block into over 20 products starting this Fall in multiple lines including the highly anticipated EVO Arc Masque ™,...

September 25, 2020

Alta Cycling Group Rolls Out New Beeline Connect Bridge Software

KENT, Wash., (September 25, 2020) — Alta Cycling Group, a premier cycling company, is incorporating Beeline Connect’s new Bridge software to facilitate a new dealer locators integrated on Diamondback, Redline, IZIP, Haibike and Raleigh websites, to provide added support and improve processes for their authorized dealer network. This added software...

September 25, 2020

OCR 100m international standard course draws 60M video views

Rybnik, Poland: The international standard OCR 100m course was unveiled for the first time in Europe at the 2020 Polish OCR Championships and has drawn over 60 million views of the live coverage and over 100 million interactions on Facebook. Paweł Murawski established the men’s European and Polish records in...

September 17, 2020

Colorado’s First Backcountry Ski Area, Bluebird Backcountry to offer Covid Safe Experience

(KREMMLING, CO - Sept. 17, 2020) - Coming off a test season that proved the world is ready for a ski area without chairlifts, Bluebird Backcountry announced today that it will open for a full ski season this year with more terrain, more classes, more services, and more snow. To...

September 16, 2020

Snowsports Industries America Releases New, Insightful Report on the Impacts of COVID-19 on Winter Consumers

Park City, Utah (September 16, 2020) – Snowsports Industries America (SIA) releases their first of two consumer insights report this season “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.” The second report is planned for February 2021. Aimed at delivering actionable consumer information to the winter outdoor community, SIA surveyed...

September 9, 2020

Pacific Quest Bridges the Gap Between Outdoor Wilderness Therapy and Residential Treatment Programs

Hilo, HI, Sept 9, 2020 – Pacific Quest (PQ), a cutting-edge integrated behavioral healthcare program based on the Big Island, provides a new treatment option for adolescents and young adults struggling with anxiety, depression, isolation, trauma, and substance misuse. For many casual observers, the term “Wilderness Therapy” evokes survival- and breakdown-based...

September 8, 2020

Legendary artist James Niehues And Mad River Glen Partner, Surpassing Crowdfunding Goal for New Hand-Painted Map

Fayston, Vt., (Sept. 8, 2020)– Open Road Ski Company and legendary trail-map artist James Niehues (jamesniehues.com) have partnered with Mad River Glen (madriverglen.com) for a Kickstarter project to fund a striking all-new hand-painted image of the iconic mountain, with plans to use it for trail maps and mountain signs. Building...

September 8, 2020

In Purple Mountains, Snowboarder Jeremy Jones Searches Swing States for a Path Forward on Climate

Boulder, CO (September 8, 2020)– In a search for a united path forward on climate policy through a shared love of the outdoors, iconic snowboarder and environmentalist Jeremy Jones stars in Purple Mountains presented by Protect Our Winters. The new hour-long documentary directed by Josh ‘Bones’ Murphy (Artifishal) and produced by...

September 2, 2020

State Bicycle Co. Introduces Limited-Edition “Rick and Morty” Series

Tempe, AZ – State Bicycle Co. http://www.statebicycle.com - known for high-quality bikes, well thought out aesthetics and exciting collaborations, announces a partnership with Warner Brothers and Rick and Morty. Get ready to blast off into new dimensions with the State Bicycle Co. x Rick and Morty limited edition line of...

August 25, 2020

New Poll Reveals Political Power of Growing Outdoor Voting Bloc

BEND, Ore. (August 25, 2020) – A new poll conducted by The Conservation Alliance, a coalition of companies committed to protecting wild places, reveals the political potential of a growing outdoor voting bloc that is primed to mobilize around conservation issues in the November elections. Outdoor and sister-industry employees, and...

August 18, 2020

BikeFlights.com Hires ECHOS Communications for PR and Marketing Services

Eugene, OR  (August 2020) – BikeFlights.com has retained ECHOS Communications as PR and Marketing Agency of Record. Founded in 2009 to help fellow cyclists adventure with their bike, BikeFlights.com has become the premier service provider to those wanting to ship their bikes, wheels and gear around the country or the...

August 17, 2020

Bivo Launches Industry First Stainless Steel Bike Bottle

PORTLAND, Ore. -- After 18 months of research and development Bivo is prepared to release its first product, the flagship Bivo One. This stainless steel bike bottle features a gravity flow pour designed in conjunction with an ex-NASA engineer, allowing the water to flow as freely as—and more quickly than—a...

August 14, 2020

In Solidarity Project Calls for Applications for two $1000 Grants

Martinez, CA - In Solidarity Project is opening its applications for its fourth grant cycle in partnership with Intersectional Environmentalist. The program supports underrepresented, underserved and marginalized communities in the outdoors including individuals and nonprofits in service of people of color, LGBTQ+ community members, people with disabilities, and people of size....

August 11, 2020

Liv Cycling Adds Gravel To Its Lineup With New Devote Series

NEWBURY PARK, Calif. (Aug. 11, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to bike for gravel grinders or any riding adventure, Devote is a fully-loaded, accessory-ready gravel bike...

August 10, 2020

Teton Gravity Research (TGR) Unveils New Streaming and Subscription Service

Jackson, Wyo. (Aug. 10, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announced today it has officially launched Teton Gravity Research TV, a comprehensive new streaming service that will give fans full access to nearly 25 years of award-winning and celebrated TGR films...

August 4, 2020

Eddie Bauer Announces Global Sleep Under the Stars Night

Bellevue, Wash. (August 4, 2020)– Eddie Bauer has registered August 8 with National Day Calendar as Global Sleep Under The Stars Night. In honor of its 100 Year Anniversary, the Seattle-based brand invites everyone to come together in experiencing the beauty of the outdoors by spending the night under the stars....

August 4, 2020

prAna Reaches Sustainability Milestone for Spring 2021 with 100% Fair Trade Certified Factory Swimwear Collection

Carlsbad, CA – August 4, 2020– prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, is proud to announce its stay-put, performance swim collection is both sustainable and 100-percent Fair Trade CertifiedTM Factory for Spring 2021. prAna’s partnership with Fair Trade goes back a decade. In 2011,...

August 4, 2020

Liv Cycling Introduces Intrigue 29 Trail Bike Series

NEWBURY PARK, Calif. (Aug. 4, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Intrigue 29, its first 29er trail bike. Offering adjustable frame geometry, Maestro suspension and a 29-inch tubeless Boost wheelset, Intrigue 29 doesn’t sacrifice climbing agility or control while descending. “The...

August 4, 2020

National Park Trust Helps Protect Popular Scenic View on the Appalachian Trail in Virginia

Washington, D.C. (August 4, 2020) – On July 23, 2020, the National Park Trust transferred ownership of 239 acres of land in one of the most popular areas of the Appalachian National Scenic Trail (A.T.) near Troutville, Virginia to the National Park Service. In the fall of 2018, the Park...

August 3, 2020

Hydro Flask Announces ITC Filing to Combat Counterfeiting

Bend, OR (August 3, 2020) –Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, announces its recent filing with the U.S. International Trade Commission (ITC) to combat widespread unlawful importation of counterfeit Hydro Flask products into the United States....

July 30, 2020

Shock Doctor Launches All-New, Athlete-Centric Face Mask and Gaiter

FOUNTAIN VALLEY, Calif., July 30, 2020 — Shock Doctor is releasing all-new Play Safe Face Masks and Gaiters, sport-specific face coverings that help protect athletes against airborne droplets while supporting elite performance. Shock Doctor continues its legacy of innovation in protection by taking an athlete-centric approach to designing Play Safe...

July 29, 2020

Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge

LOS ANGELES (July 29, 2020)— Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the Angling for All Pledge. The pledge seeks to dismantle systemic barriers to entry and participation at...

July 28, 2020

Liv Cycling Introduces Brava Advanced Pro Series

NEWBURY PARK, Calif. (July 28, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava Advanced Pro is an agile race bike created to provide exceptional handling and maximize acceleration....

July 27, 2020

Outdoor Research achieves NIOSH approval for U.S.-Made N95 Flat Fold Respirator Mask

SEATTLE, Wash. (July 27, 2020) – Outdoor Research, LLC. (OR), a leading brand in the tactical and outdoor apparel industries, and the National Institute for Occupational Health and Safety (NIOSH) announced this week that the U.S.-made N95 Flat Fold Respirator Mask from Outdoor Research has achieved NIOSH approval. Early on...

July 22, 2020

JAM Sessions to Feature a Discussion on Representation in the Outdoor Industry with Black-Owned Retailer Slim Pickins Outfitters

San Francisco, Calif. – July 22, 2020–JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: An Outdoor Original: the Black-Owned Gear Shop; a conversation with Jahmicah Dawes, owner of Slim...