News Topics
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May 9, 2019
Seirus Throws it Back to Their ‘80s Roots with the Throwback Collection
San Diego, CA (May 9, 2019) - Seirus, leaders in innovation and technology dedicated to face, hand and head protection, are getting back to their ‘80s roots by introducing a collection of retro Neofleece Comfort Masques and Cat Tracks. Seirus has been around the proverbial block for decades, and in...
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May 9, 2019
REGGIE Releases Commemorative Pink Jersey to Honor Giro
Port Hope ON, Canada — In honor of the official start of pro cycling’s Grand Tour season – and particularly the founder’s favorite race, the Giro d’Italia’s – REGGIE cycling apparel has launched a commemorative pink jersey called the Rosa REGGIE, a nod to the Giro’s coveted Maglia Rosa leader’s...
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May 9, 2019
Dropline – The New Speed Hiking Shoe For Shock Absorbency, Stability and Support in Rugged Terrain
SALEWA founded its Footwear Division in 2005. Since then its research & the development team in Montebelluna have pioneered a number of innovative new developments, particularity in the technical approach shoe category. Now for Summer 2020, the South Tirolean mountain sports brand is shaking up the rapid hiking sector with...
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May 8, 2019
BLACKYAK Retains Denny, ink. for Public Relations in North America
Portland, OR — Born in South Korea, headquartered and designed in Europe, BLACKYAK Global is delivering its award-winning global collection to the North American market in 2019. Correspondingly, the rapidly growing company today announced it has retained Jackson Hole-based communications agency, Denny, ink. to represent the brand in the United...
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May 8, 2019
Wilderness Experience is Back! Limited Edition Original Klettersack on Kickstarter
MAMMOTH LAKES, Calif. – Wilderness Experience, the iconic outdoor gear brand founded in 1971 by Greg, Jim and Laurie Thomsen, is making a comeback with the launch of a Kickstarter campaign offering The Original Klettersack™ featuring the original pattern, materials and quality from 1974 as a numbered Limited Edition beginning...
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May 8, 2019
NEW Pacsafe ECONYL® Collection: Turning Plastic Waste Into the Best Anti-Theft Gear
SEATTLE, WA (May 8, 2019) – With an estimated 8 million tons of plastic dumped into our oceans every year, Pacsafe®, the leading innovator in anti-theft travel gear, introduces a new collection that gives plastic waste a second life. Launching on July 1, 2019, the Pacsafe ECONYL® Collection uses regenerated...
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May 8, 2019
LEM Helmets Welcomes Pro Cyclocross & Mountain Bike Racer Rebecca Gross to Ambassador Team
MORGAN HILL, Calif. (May 8, 2019) – LEM Helmets, manufacturer of safe, stylish and performance-driven cycling helmets for road, mountain, commute and kids, welcomes Cyclocross Champion Rebecca Gross to its growing ambassador team of talented and passionate cyclists. “Beyond her talent on two wheels, Rebecca is an amazing, dynamic individual who’s...
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May 8, 2019
Eagle Creek Names Clear Creek Reps As 2018 Rep of the Year
San Diego, Ca. (May 8, 2019) – Eagle Creek is proud to announce it has chosen Clear Creek Reps as 2018 Rep Agency of the Year. The Clear Creek Group team includes Principal Owen Dennehy and Associate Scott Duer. The group directs sales in the Rocky Mountain region. Clear Creek...
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May 7, 2019
The Conservation Alliance Hosts Successful Backyard Collective Event in Crockett, California
BEND, Ore. (May 7, 2019) – The Conservation Alliance held its Backyard Collective event in Crockett, California on Thursday, May 2. The stewardship project drew 130 volunteers from 11 member companies, three conservation partners, and four local non-profits. The volunteers worked in support of East Bay Regional Park District and...
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May 7, 2019
ArchiTec Launches the Long Awaited Endeavour Travel Jacket on Kickstarter
San Francisco, CA (May 7, 2019)- ArchiTec Apparel, a premium men’s travel and adventure brand, focused on modern technical apparel, has released their Endeavour Travel Jacket on Kickstarter. Designed and built upon Global Merino’s unique 270 gsm New Zealand merino wool with added core nylon ripstop, it is purpose built...
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May 7, 2019
Midland Radio Expands Business Communications Line with BizTalk MB400
KANSAS CITY, Mo. (May 7, 2019) – Midland Radio, leading two-way communications and weather radio manufacturer, is expanding the company’s presence in the business communications space with its new professional-grade radio, the BizTalk MB400. Utilizing 16 business channels across 99 frequencies, the BizTalk MB400 was designed to meet and exceed...
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May 7, 2019
SOLE Launches New Eco Sandals Made Sustainable in Every Aspect, Leading with the Jasper Eco Flip, Designed to be the World’s Most Eco-Friendly Sandal
VANCOUVER, British Columbia — Fresh off the overwhelming success of their Kickstarter campaign for the SOLE x UBB Jasper Wool Eco Chukka, ‘the world’s most eco-friendly shoe’, Canadian footwear company SOLE is launching the Jasper Eco Flip to headline their Spring Summer 2020 sandals at Outdoor Retailer Summer Market in...
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May 6, 2019
Hydro Flask Expands Global Presence with Distribution in Hong Kong and Latin America
Bend, OR (May 6, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing global presence within the Asia-Pacific market while also entering the Latin American market. Beginning in...
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May 6, 2019
BUBBA™ Debuts New Carbon Fiber Fishing Net
(Columbia, MO) – BUBBA™, a fishing lifestyle brand known for its high-quality angling equipment designed by fishermen, for fishermen, today announced the launch of the BUBBA Fishing Net, the newest expansion of the brand into premium, highly dependable fishing products. The BUBBA Fishing Net is now available online at www.bubbablade.com....
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May 3, 2019
Sierra Designs Clearwing Tent Awarded with Gear of the Year
Boulder, CO – Heritage brand Sierra Designs has provided incredible design and functionality at attainable prices for decades, offering some of the best cost-to-weight outdoor gear in the industry. Recognized for its technical ingenuity and affordability, Sierra Designs is proud to accept the Gear of the Year Award from Outside...
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May 2, 2019
Mountain in the Hallway Wins “Most Inspiring” at 5Point Adventure Film Festival
The twelfth annual 5Point Film Festival concluded Sunday evening to the roaring applause of an exuberant audience. That’s how it goes at 5Point, which was founded in 2007 on the principles of respect, commitment, humility, purpose, and balance. The stories of adventure told here tend to strike a chord, and...
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May 1, 2019
World’s Toughest Coffee Maker Available at LOWE’s Nationwide
GRAND RAPIDS, Mich. (May 1, 2019) – Rugged appliance maker OXX Inc. is excited to announce its’ distribution expansion through a nationwide partnership with LOWE’s Companies, Inc. Through the distribution, OXX’s COFFEEBOXX, Workhorse Fuel Coffee Pods, and the new OXX Coffee Bottle will be available at 1000 Lowe’s home improvement...
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May 1, 2019
PK Grills Co-Owners Launch The “Fire & Smoke Society”
LITTLE ROCK, Ark. (May 1, 2019) – Scott Moody and Brian Taylor, co-owners of PK Grills, maker of the iconic hand-poured aluminum PK Grill and Smoker, today announced a new venture, introducing a line of high-end, consumable grilling products. Dubbed “Fire & Smoke Society,” the product line includes premium spice...
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May 1, 2019
YETI Expands Premium Outdoor Product Line
Austin, Texas — YETI® Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI), a leading premium outdoor brand, expands its product offerings with a new cargo-style LoadOut GoBox™. The YETI LoadOut GoBox leaves nothing to be desired when it comes to utility and durability. Designed for secure organization, this versatile gear...
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April 30, 2019
Sena Technologies, Inc. Taps Terra PR as North American Public Relations Agency
Irvine, CA (April 30, 2019) – Sena Technologies, Inc., the industry leader in Bluetooth® innovation for the motorsports, action sports, and outdoor activity markets has hired Terra PR to spearhead their North American bicycle public relations strategy, effective immediately. Sena got its start in the powersports industry in 2010, launching...
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April 30, 2019
Seirus Director of Marketing Joins CORP Board
San Diego, CA (April 30, 2019) – Seirus Innovations, leaders in innovation and technology dedicated to face, hand and head protection, is pleased to announce Danica Carey, Seirus Director of Marketing, has officially joined the California Outdoor Recreation Partnership (CORP) board of directors. The mission of CORP is to establish...
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April 30, 2019
Tailwind Nutrition On-Course at 2019 Sinister Sports Race Series
Durango, CO – Tailwind Nutrition is proud to announce a partnership in 2019 with Sinister Sports, organizers of premiere endurance racing events in Alberta and British Columbia. With distances ranging from 5K to 100 miles, the annual series will offer Tailwind Nutrition Endurance Fuel on-course at all aid stations. Sinister...
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April 30, 2019
SCARPA Spin Ultra earns Outside Magazine 2019 Gear of the Year Award for trail-running shoes
BOULDER, Colo. (April 30, 2019) – Earning its second major trail-running award this year, SCARPA, a leader in building performance footwear for all aspects of mountain sports, today was named winner of Outside Magazine’s 2019 Gear of the Year Award for its new Spin Ultra, a highly cushioned yet ultralight...
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April 30, 2019
Trail Service World Record to be Set on National Trails Day®
(Silver Spring, MD – April 30, 2019) – On June 1, 2019, individuals across the country will set the world record for the most people improving trails in a single day during the 27th annual American Hiking Society’s National Trails Day®. American Hiking invites hikers, cyclists, equestrians, paddlers, and anyone...
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April 30, 2019
Outdoor Research opens new ‘We Can’ Grant cycle to award $10k to efforts that improve outdoor access, opportunity
SEATTLE, Wash. (April 30, 2019) – People looking to jump-start grassroots efforts supporting outdoor access or other outdoor-related causes in their communities can earn up to $10,000, as Outdoor Research opens the application window for the third year of its ‘We Can’ Grant. The grant, offered by the Seattle-based outdoor...