News Topics
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February 16, 2016
Hydro Flask Receives Coveted iF Design Award
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has won an iF Design Award for its new insulated Flex Cap. The annual industrial design competition dates back to 1953 and selects products based on their design quality, workmanship, choice of materials, degree of innovation, environmental friendliness, functionality, visualization, safety, branding and...
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February 12, 2016
Olivia Kim Pop-In-Shop Selects Smartwool for Lifestyle Socks
Smartwool, the leading run, snow and active lifestyle merino sock and apparel company, is proud to announce that Nordstrom will stock select men’s lifestyle socks in seven stores across the country. Smartwool® socks will be included in Olivia Kim’s avant-garde fashion pop-in-shop, the Heartbreak Club, in select department stores nationwide....
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February 12, 2016
Skiers Turn Boston Streets into Playground During Record Breaking Winter
JACKSON, Wyo. (February 12, 2016) In conjunction with the Polartec Big Air at Fenway, Teton Gravity Research (TGR), a leading youth culture, adventure and action sports media brand, is dropping an interpretation of Boston during last year’s record breaking winter. Bostonians will experience the underbelly of modern day street skiing filmed...
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February 11, 2016
Thermacell Repellent Fights Aedes Mosquitoes that Carry Zika, Dengue, and Chikungunya
BEDFORD, Mass. (February 11, 2016) -- Thermacell repellent products create a 15ft x 15ft zone of protection that repels mosquitoes, including Aedes mosquitoes, the type of mosquito that spreads the Zika, dengue, and chikungunya viruses. With tens of millions of documented annual cases of these diseases worldwide*, using a repellent...
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February 11, 2016
Upslope Brewing’s Award-Winning Belgian Style Pale Ale and Tap Room Series Dunkelweizen Kick-off the Spring Releases
BOULDER, Colo. (Feb 11, 2016) — Upslope Brewing Company, the Boulder-based brewery with national craft beer acclaim, is announcing the re-release of their spring seasonal Limited Release Belgian Style Pale Ale and the first 2016 installment of the Tap Room Series, a Dunkelweizen. These two beers will be available for a...
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February 10, 2016
Fenway Sports Management and Teton Gravity Research Announce Boston-themed Entertainment Line-up at Polartec Big Air at Fenway Park
JACKSON, Wyo. (February 10, 2016) – Fenway Sports Management (FSM) and the U.S. Ski and Snowboard Association (USSA) announced today the Polartec Big Air at Fenway, an officially sanctioned U.S. Grand Prix Tour competition, featuring the world’s top skiers and snowboarders, taking place at Fenway Park in Boston on February 11-12....
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February 10, 2016
Outdoor Industries Women’s Coalition Recognizes Sally McCoy, Longtime CamelBak CEO, with Lifetime Achievement Award
BOULDER, Colo., February 10, 2016 - The Outdoor Industries Women’s Coalition (OIWC), the only national organization dedicated to workplace diversity and inclusion by expanding opportunities for women in the outdoor, snow, run, and bike industries, recently recognized Sally McCoy, longtime CamelBak CEO, with its OIWC Lifetime Achievement Award. McCoy was recognized...
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February 10, 2016
Ibex Outdoor Clothing Partners with Locally.com to Support Specialty Retailers
WHITE RIVER JUNCTION, VT (February 10, 2016) — As Ibex Outdoor Clothing continues to expand its wholesale channel in a constantly evolving retail environment, the manufacturer of premium technical Merino wool apparel and accessories announces that it has partnered with Locally.com to better support its specialty retailers. Powering local product...
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February 10, 2016
Hyperlite Mountain Gear Dials In Commitment to Trails, Partners with CDTC, PCTA
On February 3, Hyperlite Mountain Gear cemented partnerships with two of the largest trail organizations in the United States—the Pacific Crest Trail Association and the Continental Divide Trail Coalition. “We’re committed to getting outdoor adventurers into the mountains and onto the trails because that’s where they achieve their most optimal selves,”...
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February 10, 2016
Hydro Flask Unveils New Color Collections
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, is excited to introduce 11 new refreshingly bold colors across its hydration, coffee, beer and food collections. The new hues include Cobalt, Lava, Graphite, Forest, Plum, Pacific, Mango, Kiwi, Tangelo, Citron and Mint. The new colors complement old favorites like Black,...
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February 10, 2016
Addaday Supports Specialty, Launches with Locally.com
As more and more brands grow their direct-to-consumer business, often at the expense of brick and mortar dealers, one fitness company has found an online commerce tool that actually supports specialty retailers. Addaday, the massage and fitness tool company, has partnered with Locally to help Addaday shoppers find their products in stock at...
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February 10, 2016
Mountain & Adventure Film Festival announces 1st Athlete endorsers
In a groundbreaking move, the Film Festival Flix Mountain & Adventure Film Festival has announced the formation of the first team of athlete endorsers in the film festival / film tour / film series category. The festival's inaugural team of athletes includes Alex Honnold, Steph Davis, Sasha DiGiulian, Jeremy Jones,...
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February 9, 2016
Sciessent Launches Fluorocarbon-Free CURB Durable Water Repellent
Wakefield, Mass. (February 9, 2016) - Sciessent, the leading provider of antimicrobial and odor adsorption solutions for the textile and apparel industries, is proud to announce the release of CURB, a new, fluorocarbon-free durable water repellent (DWR) fabric finish. Able to easily, effectively, and affordably provide enhanced, breathable protection from rain and...
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February 8, 2016
Burley Joins Forces with Groundswell PR
Eugene, OR (February 8, 2016)- Burley Design, known for its award winning recreational transport gear, child carriers, jogging strollers and balance bikes, is excited to announce their partnership with Groundswell PR to oversee its digital influencer and media relations in the cycling, parenting, outdoor and active lifestyle categories. “We are so excited to...
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February 5, 2016
Mountainsmith Names Decker & Associates as Southeast Sales Agency
Golden, CO (February 5, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has appointed Decker & Associates as its new sales agency for the Southeast region, covering independent retailers and specialty chain stores from Virginia to Louisiana. The Virginia-based company has specialized in representing action and leisure sports brands for...
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February 5, 2016
World T.E.A.M. Sports’ Adventure Team Challenge Comes Alive in New Videos
Two fresh videos from national non-profit World T.E.A.M. Sports document the excitement and inspiration of the organization’s inclusive Adventure Team Challenge events in Colorado and in North Carolina. These events, hosted in Colorado in September and in North Carolina in November 2015, brought together teams of disabled and able-bodied athletes for an...
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February 3, 2016
Sage, RIO, and Casting for Recovery Partner to Send Women Fly Fishing
Bainbridge Island, Wash. (February 3, 2016) – Sage Manufacturing, the industry leading fly rod and reel manufacturer, and line, leader, tippet manufacturer, RIO Products, continued partnership with non-profit Casting for Recovery (CfR) and had an another amazing year in 2015. Through a portion of sales from Sage’s GRACE Outfit and RIO’s customRIO Gold...
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February 3, 2016
SJK (Slumberjack) Signs Verde Brand Communications for Public Relations Support
Boulder, Colo. – Slumberjack, recently rebranded as SJK, today announced a strategic partnership with Verde Brand Communications for traditional public relations support. Effective immediately, Verde will manage all media relations for the 58-year-old outdoor and hunting brand. With a successful line of camping equipment and growing line of hunting gear, SJK will look...
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February 3, 2016
Dagger’s Highly Acclaimed New Nomad Launches
GREENVILLE, S.C. (February 3, 2016) — Dagger will now offer whitewater kayakers a modernized version of the Nomad, the best-selling creek boat of all time. Starting today, specialty retailers will begin selling the newly redesigned Nomad in size large, with sizes small and medium arriving in April 2016. “We modernized and optimized the...
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February 3, 2016
Chaco Committed to Craftsmanship in Fall 2016 Collection of Premium Boots and Shoes
February 3, 2016 (ROCKFORD, Mich.) – Over the past 25 years, Chaco has solidified its reputation for making the world’s best sandals. In Fall 2016, Chaco takes its commitment to craftsmanship and comfort to closed-toe styles with three new collections of premium, casual boots and shoes: Journeyman, New Standards, and Mountain Lifestyle. “Chaco...
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February 3, 2016
DugOut Design Studio Brings Live 3D Design to Action Sports Events
Portland, OR – DugOut Design Studio, a skatepark design, 3D visualization and animation company, established by veteran X Games Skatepark course designer Dug Ketterman has opened an office in Portland, Oregon’s, Pearl district. The startup focuses on providing design visualization services for marketing groups seeking event course design and creative sponsorship branding geared for...
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February 2, 2016
O.A.R.S. partners with the Mountain & Adventure Film Festival
The Film Festival Flix Mountain & Adventure Film Festival is excited to announce its partnership with O.A.R.S. for the 2016 festival which launched February 1st. "Our festival and films are meant to inspire people to get outdoors and have an adventure on their own terms and O.A.R.S. gets people outdoors!" says Film Festival Flix CEO,...
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February 2, 2016
PMI Stanley Brand Names Sullivan-Bishop Agency ‘2015 Agency of the Year’
SEATTLE, WA (February 2, 2016) – Pacific Market International (PMI) is pleased to announce that Sullivan-Bishop group has been named the STANLEY brand’s Agency of the Year. The group’s outstanding performance and mounting sales achievements in the south-central region earned them the prestigious GOLDEN STANLEY award at the recent Winter Market Outdoor...
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February 2, 2016
A Year in the Works, Hyperlite Mountain Gear Launches Major Company Rebrand, Feb 3rd
Biddeford, Maine: Hyperlite Mountain Gear recently completely rebranded the company to dial its messaging on optimized, minimalist outdoor equipment and refocus awareness on its high quality, American-made manufacturing. The rebrand includes a new logo, website and more targeted messaging. The official launch of the new brand is Wednesday, February 3rd....
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February 1, 2016
KEEN Receives Inaugural RODALE 100 Award for Live Monumental Campaign
PORTLAND, Ore. (Feb. 1, 2016) – KEEN, maker of original hybrid footwear, is honored to be named to the inaugural RODALE 100, a definitive list of the 100 people, products, companies, and organizations positively impacting the world. KEEN was recognized in the Environmental category for its 2015 Live Monumental campaign which advocates for the protection of more than 3 million...