News Topics
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June 18, 2019
Hydro Flask Launches New Trail Series™ Premium Lightweight Performance Bottles
Bend, OR (June 18, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its Lightweight and Ultralight Trail Series™ hydration products. Engineered for long-range performance when...
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June 18, 2019
Primus Equipment and Brunton Outdoor Inc. Name Scott Duer of Clear Creek Reps 2019 Sales Representative of the Year
LOUISVILLE, Colo. (June 18, 2019) – Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S. - based manufacturer established in 1894, known for precision outdoor navigation instruments, are proud to...
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June 18, 2019
Norrøna Unveils Sustainably Focused Hiking and Biking Collections for Spring 2020
BOULDER, Colo. (June 18, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, will exhibit its Spring 2020 line assortment at select regional shows across the country. In an effort to create products that advance the boundaries of functional apparel and gear, while aligning...
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June 18, 2019
KEENFEST comes to Outdoor Retailer Summer Market
PORTLAND, Ore. (June 18, 2019) – KEEN, Inc., (KEEN), the independently owned footwear brand on a mission to create original and versatile products, is bringing KEENFEST to Outdoor Retailer Summer Market in 2019. Join KEEN from 11 a.m. to 10 p.m. on June 18—19 for food, drinks, art, live music,...
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June 18, 2019
Vasque Embraces Plastic Impact Alliance at Outdoor Retailer
Red Wing, MN – June 18, 2019 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce it has joined the Plastic Impact Alliance. As a member of the alliance, Vasque will provide a water re-fill station in...
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June 18, 2019
Forsake Introduces Two New Styles to their Performance Knit Collection for Spring 2020
Boston, MA – June 18, 2019 – Forsake, creator of footwear that blends comfort, performance and style through functional design and practical technology, announced today that it will be adding two new styles to the brand’s performance knit collection for Spring 2020. Rounding out the Spring 2019 introduction of VentureKnitTM,...
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June 18, 2019
prAna Announces 100% Sustainable Swimwear Collection for Spring 2020
Carlsbad, CA – June 18, 2019–prAna, a leader in sustainably-made, stylish and versatile apparel that inspires you to chase adventure, thrive, and stay active in your unique wayannounced today that the brand’s entire Spring/Summer 2020 swimwear collection features 100% sustainable products. In the women’s swim suit offering, prAna has partnered...
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June 18, 2019
Yaktrax Debuts Quick Trax Portable Ice Traction Device
DURHAM, N.C. (June 18, 2019) — Yaktrax, the outdoor brand synonymous with snow and ice traction, is making it easier for everyone to safely stand up to winter with the all-new portable Quick Trax ice traction device. The new Quick Trax provides an easy, low-cost and portable solution to the dangers...
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June 18, 2019
Balega Aims to Eliminate Hot Spots with New UltraGlide Sock for Friction-Free Running
Durham, N.C. (June 18, 2019) — Balega International, a leading sock brand in the run specialty market, aims to eliminate the most common ailment among runners with its innovative new UltraGlide sock. Many runners struggle with ‘hot spots,’ a pre-blister state that can lead to the formation of a blister. The...
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June 18, 2019
Eagle Creek Introduces Innovative Luggage Collection Made with 100% Post-Consumer Recycled Cordura® ECO Fabric
San Diego, Ca. (June 18, 2019)– Elevating the adventure travel experience yet again, Eagle Creek has seamlessly integrated NFC technology and recycled fabrics into bags, allowing travelers to log and share the miles they cover. Combining sustainable manufacturing with the extreme durability of Cordura ECO Fabric, the new Caldera Collection...
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June 17, 2019
Primus and Brunton Outdoor Inc. Bolster U.S. Team with Key New Hire
LOUISVILLE, Colo. (June 17, 2019) – Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer established in 1894 known for precision outdoor navigation instruments, are proud to announce the...
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June 17, 2019
MSR Celebrates 50 Years of Unruly Dreamers
SEATTLE, Wash. (June 17, 2019) — Twenty-nineteen marks the 50th Anniversary of Seattle-based Mountain Safety Research® (MSR®), the world leader in reliable and high-performance outdoor equipment. For five decades, MSR has been a company of engineers, inventors, and unruly dreamers who challenge the status quo to find superior solutions to...
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June 17, 2019
Western Resource Advocates Announces Coalition of Business Partners for its ‘Protect the West’ Campaign
Boulder, Colo. (June 17, 2019) Western Resource Advocates (WRA) today announced that it has partnered with some of the outdoor industry’s most respected brands to take action on climate change and address the pressing conservation issues facing the West. The effort is part of WRA’s ‘Protect the West’ campaign and...
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June 17, 2019
Honey Stinger Announces Partnership with RAGBRAI
STEAMBOAT SPRINGS, Colo. (June 17, 2019) —Honey Stinger, the award-winning maker of sports nutrition products featuring honey, is pleased to announce its sponsorship of the 2019 RAGBRAI – The Register’s Annual Great Bicycle Ride Across Iowa. RAGBRAI is the world’s oldest, longest and largest week-long bicycle touring event, hosting approximately...
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June 17, 2019
Hydro Flask Makes Pledge To Combat Single-Use Plastics at Outdoor Retailer
Bend, OR (June 17, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, has pledged a contribution of its reusable stainless steel products during Outdoor Retailer Summer Market in support of the Plastic...
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June 17, 2019
Origin Expands its North American Presence, Opens US Office
WHISTLER, B.C. (June 17, 2019) - Origin, an award-winning outdoor sport and tourism-focused creative, content and strategic marketing agency founded in Whistler, Canada, has opened a United States presence as of April 2019. The subsidiary, located in Vermont, marks Origin’s growth and continued commitment to its clients. “We’ve been considering a...
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June 17, 2019
Oboz toasts a legend on night two of Outdoor Retailer Summer Market
Bozeman, Mont., (June 17, 2019) —After almost a half century in the Outdoor Industry, footwear stalwart and Oboz founder John Connelly is moving on to enjoy life after OR. Join the Oboz family, footwear and industry friends on Wednesday, June 19 from 4 to 6pm in the Oboz booth (54081-UL)...
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June 17, 2019
A First in the Industry, Gregory’s new FreeFloat Hybrid Suspension System Offers a Dynamic Carry for Next Level Comfort on the Trail
Salt Lake City, UT (June 17, 2019)- Since 1977; the engineers, designers, backpackers and dog lovers at Gregory Mountain Products have been focused on one thing: building backpacks that you can trust. Backpacks that you can trust to carry-well, last a lifetime and get you to where you need to...
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June 17, 2019
Seirus Innovations Sponsors the Afuera After Party at S19 Outdoor Retailer
San Diego, CA - Seirus Innovations is proud to sponsor the Afuera After Party at S19 Outdoor Retailer for the Color the Crag Climbing Festival at the Chocolate Spokes Bike Studio in Denver on Wednesday, June 19th. Promoting outdoor diversity, Color the Crag is an all-ages event with activities for...
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June 17, 2019
ElevenPine Introduces World’s First Dual-Fit Multi-Sport Shorts
Boulder, CO - ElevenPine is an emerging Boulder, CO-based athletic apparel company that is revolutionizing the cycling and fitness industries while ridding cafes and breweries of spandex-clad crotches. For 2019, ElevenPine introduces their newest and most versatile multisport shorts to date: ElevenPine Session Shorts for men and Circuit Shorts for women....
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June 17, 2019
Eagle Creek’s All-New Stash Collection Delivers Versatility With A Side of Happiness
San Diego, Ca. (June 17, 2019)– Happiness comes in all shapes and sizes. Eagle Creek’s new Stash Collection colorfully illustrates that versatile all-you-need packs can infuse an average day with wherever-you-roam possibilities Versatile in wearability, the new Stash Collection offers lightweight, all-you-need stash pockets for those who can’t stop moving....
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June 14, 2019
Purist Prepares For Growth in the Rockies and The Pacific North West
Morgan Hill, CA (June 14, 2019)- Purist, an innovative and emerging brand bringing sleek design and leading technology to the stainless steel bottle industry, announced today Mountain Source and Yukon Trading Company will represent the brand as sales agencies as the company continues to expand its footprint across the United...
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June 14, 2019
Darn Tough Vermont® Appoints Matthew Jacobs to Sustainability Manager
Northfield, VT. (June 14, 2019) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has hired Matthew Jacobs to its first-ever role dedicated entirely to sustainability. As Sustainability Manager, Jacobs will lead efforts toward enhancing sustainable practices for the Vermont-based sock maker across all...
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June 14, 2019
Sherpa Adventure Gear Unveils Spring 2020 Line
Modesto, CA June 14, 2019 – Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, has revealed details for its Spring/Summer 2020 line. The line is crafted using innovative, sustainable technologies to create purposeful gear for the global adventurer. “This season we focused our efforts on providing versatile travel...
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June 14, 2019
Appalachian Gear Company Names Darby Communications Agency of Record
Charlotte, NC – June 14, 2019 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, proudly announces its partnership with fellow North Carolina-based business Darby Communications. Effective immediately, Darby Communications will be Appalachian Gear Company’s PR and Digital Marketing agency of record and will...