News Topics
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August 1, 2019
Balega Introduces Crew Length Ultralight, New Colorways in Hidden Comfort and Hidden Contour Collections
DURHAM, N.C. (August 1, 2019) — Balega International, a leading sock brand in the run specialty market, is expanding several of its favorite sock collections for Fall 2019 with the introduction of a new Ultralight crew length model, and new colorways of the Hidden Comfort and Hidden Contour collections. The...
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August 1, 2019
Archer Components Hires SIMBOL Communications as PR Agency of Record
Scotts Valley, California (August 1, 2019) —Archer Components is shifting the paradigm of electronic shifting in the bike industry, and they’re now partnering with the longtime industry experts at SIMBOL Communications as their PR agency of record to help spread the word. The patent-pending Archer D1x Trail and other products bring...
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August 1, 2019
Tailwind Nutrition Celebrates Home State with Release of Colorado Cola
Durango, CO – August 1, 2019 – Tailwind Nutrition releases its newest flavor, Colorado Cola, today on Colorado Day, the anniversary of Colorado’s admittance to the United States. Inspired in equal parts by the cola that many runners drink at aid stations and the state that Tailwind calls home, Colorado...
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August 1, 2019
Deschutes Selected as Presenting Partner and Official Beer of 2020 American Ultimate Disc League
(Bend, Oregon) August 1, 2019– Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is proud to announce its marquee partnership deal with the American Ultimate Disc League (AUDL) as the 2020 presenting partner and official beer of the AUDL. Deschutes will kick...
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August 1, 2019
Record Breaks at 2019 Leadville Stage Race
LEADVILLE, Colo. — More than 300 mountain bike enthusiasts took to the Colorado Rockies for the three-day Stages Cycling Leadville Stage Race, owned and produced by Life Time, on July 26-28. John Gaston of Aspen, Colo. earned first place with an aggregate race time of 6:11:57, setting a new record...
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August 1, 2019
H2O Operations/Cadence Sports Announce New WaterMonster Markets
Austin, TX – Cadence Sports and H20 Operations have announced brand new markets for WaterMonster, the event hydration product that provides events around North America a hassle free and environmentally responsible hydration solution. The new WaterMonster Markets with a 300-500 service radius are: Atlanta, GA (New in ‘19) Columbus, Ohio...
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August 1, 2019
Safe, Easy-to-Use QuikClot® Gauze Puts Power to Stop Bleeding in Everyone’s Hands
LITTLETON, N.H. (August 1, 2019) — Adventure® Medical Kits, the leading name in outdoor first aid, puts the power to stop bleeding in every consumer’s hands with the launch of new QuikClot® Gauze in Z-fold, available on Amazon and retailers nationwide beginning August 1, 2019. Tested and proven through years...
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July 31, 2019
mountainFLOW eco-wax selects Meteorite PR as Agency of Record
Carbondale, CO ( July 31, 2019 ) - mountainFLOW eco-wax, the leader in plant-based ski wax, has partnered with MeteoritePR to lead Global communication efforts. Together as skiers, wood-choppers, double daffy-ers, mountain bikers, skin track solitude seekers, rodeo fans, campers, figure eight-ers, and rafters, MountainFlow eco wax has selected Meteorite...
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July 31, 2019
PeopleForBikes Supports Surface Transportation Bill
BOULDER, Colo. (July 31, 2019)– As federal lawmakers this week take the first steps to reauthorize the nation’s highway programs, PeopleForBikes welcomes legislation that, if passed, would fund and modernize bike infrastructure, prioritize the safety of bicyclists and pedestrians, and recognize the environmental benefits of biking. The support comes as...
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July 31, 2019
Jaybird’s New VISTA™ Totally Wireless Headphones Redefine Audio for Athletes
PARK CITY, Utah — July 31, 2019— Jaybird, the leader in sport headphones for runners and adventurers, announced today Jaybird VISTA™TotallyWireless SportHeadphones, its lightest, most streamlined and powerful earbud to date, designed for the demanding needs of runners and athletes. Featuring IPX7 waterproof and sweatproof construction, a secure and comfortable...
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July 30, 2019
CHROMUCH and PROMOSTYL Partner for Trend-Right Sustainable Colors in 2021
Taipei, Taiwan – CHROMUCH, an innovator in sustainable, color-rich and developer-friendly synthetic fibers, has curated 50 colors for 2021 with world-renowned trend agency and color specialist PROMOSTYL. The 2021 Color Guide includes five trend-right color collections for applications in apparel and equipment, including sportwear, athleisure, tents and sleeping bags. For...
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July 30, 2019
Jessie Diggins Joins Salomon Footwear, Apparel and Gear Team
Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordic skiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot athlete and will now represent the brand across all categories, with a strong focus on...
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July 30, 2019
Long Distance Swimmer Passes 200 Nautical Miles After 40 Days at Sea
Long-distance swimmer Ben Lecomte is experiencing the beauty of the natural world and the true cost of plastic pollution in our oceans. After 40 days of swimming up to 8 hours per day, and pushing himself through his physical limits, Ben has finally clipped 200 nautical miles since commencing his...
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July 30, 2019
Jessie Diggins Joins Salomon Footwear, Apparel and Gear Team
Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordicskiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot athlete and will now represent the brand across all categories, with a strong focus on running...
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July 30, 2019
Darn Tough Vermont®, World’s Toughest Sock, Continues to Support World’s Toughest Athletes as Official Sponsor of Spartan in 2019, 2020
Northfield, VT. (July 30, 2019) - Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is furthering its ongoing support of Spartan racers as the official sock of the Spartan Race US race series, which now includes Spartan Trail US. As athletes dig deep...
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July 30, 2019
Hobie Announces 2019 Hobie 16 World Championships
OCEANSIDE, Calif. (July 30, 2019) – Hobie, the leading manufacturer of premium kayaks, sailboats and watersport products, is pleased to officially announce the Hobie 16 Worlds for 2019. The top sailors from around the world will call Captiva Island, Fla. home when they compete in the event November 1-16, 2019. The...
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July 30, 2019
5.11 Tactical Opens 50th Company Owned Retail Store
Irvine, Calif. (July 30, 2019) –5.11 Tactical®, the global innovator of tactical apparel and gear, is celebrating the grand opening of its 50th company owned retail store in Fort Bliss, Texas this week. The store marks the completion of an initiative established in 2014 to launch and expand company-owned retail stores...
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July 30, 2019
US Trail Running Conference announces sponsorship agreement with Run Strong by Fox River and Billy Mills as keynote speaker for 2019 event
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsorship agreement with Run Strong by Fox River for the 2019 event. The Conference will feature a new running program from Fox River that connects the running community with the Native American running...
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July 29, 2019
Deschutes Brewery Taps Groundswell PR for Public Relations
(Bend, Oregon) July 29, 2019- Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is pleased to announce its partnership with Groundswell PR. Groundswell will lead media outreach initiatives and execute Deschutes’ North American communications strategy, promoting the brand’s legacy story and new...
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July 29, 2019
Wild Country Climbing presents 2020 Season Highlights
Boulder Co - Wild Country, a climbing company run by climbers, for climbers proudly launches a collection of equipment dedicated to Pure Climbing. The NEW Zero Friend, designed for narrow cracks, is back, along with a smattering of new harnesses and a backpack efficiently designed to carry everything you need....
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July 29, 2019
Grovara Buzz Continues with Addition of Colorado-Based Honey Stinger, Fast-Growing Maker of Sports Nutrition Products, to Global Marketplace
PHILADELPHIA (July 29, 2019) -- Honey Stinger, the award-winning maker of sports nutrition products featuring honey, has joined the growing hive of wellness food and beverage manufacturers to go global with Grovara. Founded in 2001 in Steamboat Springs, Colo., Honey Stinger has demonstrated tremendous growth over nearly two decades, establishing itself...
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July 29, 2019
Royal Robbins Embarks on Cross Country Road Trip Tour: #BeyondTheMap
SAN FRANCISCO, Calif. (July 29, 2019)– Royal Robbins, the world’s leading sustainable travel apparel brand, has kicked off its 14-week cross country #BeyondTheMap road trip adventure, and is currently in Austin, Texas before heading to California’s Bay Area later this week. The tour, which covers more than 10,000 miles and...
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July 26, 2019
Thermore Ecodown® Fibers Marble
For the last 5 years, Thermore has worked hard to develop the best possible free fiber technology. The current Ecodown® Fibers are very lofty, with a high fill power, durable, recycled and white. They utilize the most advanced free fiber technology on the market. “We realized there was very little...
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July 26, 2019
Merrell Launches Their Most Sustainable Trail Runner to Date
ROCKFORD, Mich. (July 26, 2019) - Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, has launched their most sustainable trail runner to date: The Bare Access XTR Sweeper. The Sweeper features recycled materials wherever possible and...
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July 25, 2019
Simpresso® travel espresso maker @ Peet’s®
We are stoked to announce Simpresso® espresso makers are now available at Peet's® Coffee &Tea. Nobody does coffee better than Peet's®. If you are in range of a Peet's® cafe, by all means head there for your coffee. Everyplace else, say in a submarine or home in your shorts, Simpresso®...